D&D General WotC's Dan Ayoub talks OGL mistakes--"we're recovering from loud public missteps"

"Trust was given to the brand, and people rightly felt the rug was pulled from under them."
Dan-Ayoub.webp

In an interview with Wargamer, Dan Ayoub--head of Dungeons & Dragons at Wizards of the Coast--talked about the trust the company lost when it tried to rescind the Open Gaming License back in 2023. Ayoub took over at WotC in 2025, two years after the crisis, and said of the events "But I don't want to skirt the focus of your question. It was a rug pull, right? A lot of people and businesses were built up around a specific thing. Trust was given to the brand, and people rightly felt the rug was pulled from under them. In some cases, it's caused damage we are still trying to fix today."

He also spoke about D&D's new franchise model, reconnecting with classic D&D creators like Margaret Weis, Tracy Hickman, Bob Salvatore and Luke Gygax, and bringing on new partners. Check out the interview here.
 

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Why point (somewhere in one of these posts) is that if addressing the 3e SRD is crucial to fans trusting WotC, then they clearly don't need it because they (WotC) are doing just fine without that trust.

All in all, my point is that this whole SRD issue has very little to do with fans actually trusting WotC enough to affect sales.
Well...

If WotC can't be trusted to honour the OGL, why should a responsible adult with dependant minors trust their privacy policies for online interactions?

I'm speaking for myself.
As a fan, who are you to speak for me?
 

It is a target rich environment. The OGL debacle, sending Pinkertons after that guy, pushing “AI,” general megacorp nonsense, bad design, all the reprints since 5.5, lack of support for certain settings, oversaturation of other settings… on and on and on.
Yeah this is a good example of how we see things differently. Out of those things, only the OGL truly bothered me, but not even enough to stop buying their products.

I am enjoying the recent design, though I would prefer to see no Greyhawk or other aged settings that they will never get right because they're not making them 30 years ago.
 

The reason to release the 3e rules as CC is because Pathfinder 1e is still a thing, and it's sitting on a stack of cinderblocks that are the 3e SRD under the OGL. And Paizo has already decided to move on from the OGL with 2e. So that means there is no one left to make a strong stand if WotC goes after the OGL again. Lack of trust isn't just a feeling, it's a decision that has to be made by third party publishers. Trust on the OGL is just about zero. People keep publishing OGL stuff that is low risk, and nothing else.
And trust, as a choice, is not just about 5.5, it's about an entire ecosystem of publishers and writers that grew up around the OGL in the early 2000s and have been betrayed multiple times at this point. Early deployment of 3.5, which became a lot less compatible than initially promised; 4e; 5e; the OGL debacle; then 5.5, again with trying to bury earlier, legally accessible versions of their rules. So then the 5.5 SRD comes back to try to patch things up. But there are still people who are sore, who took financial damage, with 3.5 and 4.0 and 5.5, and those people need to be shown sincerity.
And although it's conventional these days to talk about "virtue signalling" as a sort of fake performative act, real virtue virtue signalling, in a sociology sense, means demonstrating an apparent sincerity of believe by paying an actual cost for the virtuous behavior. Releasing SRDs of older rules sets under the CC and other open schemes would be actual virtue signalling. It would show generosity and collegial spirit toward third party publishers, the people who helped make D&D the success it is today, and many of whom now work for WotC.
 

Why point (somewhere in one of these posts) is that if addressing the 3e SRD is crucial to fans trusting WotC, then they clearly don't need it because they (WotC) are doing just fine without that trust.
well, then they should not frequently talk about wanting to win our trust back, they can just move on too… their words (not actions…) contradict your theory. They may be doing fine, but they certainly seem to think that they could be doing better if they had that trust
 

well, then they should not frequently talk about wanting to win our trust back, they can just move on too… their words (not actions…) contradict your theory. They may be doing fine, but they certainly seem to think that they could be doing better if they had that trust
Well, as I have stated several times, I would guess there is a split between the head (Hasbro/WotC management) and the heart (DnD Management). So I believe the heart wants to be trusted, but the head only cares if it affects the bottom line.
 

Well...

If WotC can't be trusted to honour the OGL, why should a responsible adult with dependant minors trust their privacy policies for online interactions?

I'm speaking for myself.
As a fan, who are you to speak for me?
I do not speak for anyone but myself. However, I already said that, IMO, you should not trust them. You should not trust any corporation.
 


From what I've heard from Dan Ayoub, I do think he's doing what he can and has his head in the right place. The issue is, he'll eventually be gone. Who will replace him eventually and what will they be like? Putting SRDs in the CC helps a lot against this.

When I've filled out the surveys, I've mentioned I'd like to see D&D separate from Hasbro (I know... Not gonna happen) because the ebb and flow of corporate decisions handed down that are bad for customers and then followed by damage control can be exhausting.

Personally I feel better about the game than I did a couple years ago but I'm also never gonna be a dedicated fan like I was pre OGL crisis and there's a level of fandom they'll never get back from me.
 

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