Lone Wolf sends Cease & Desist letters to anyone using the term 'Army Builder' - EN World: Your Daily RPG Magazine
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Old 3rd February 2010, 12:44 AM   #1 (permalink)
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Lone Wolf sends Cease & Desist letters to anyone using the term 'Army Builder'

Tabletop Gaming News » Lone Wolf send Cease and Desist over Army Builder trademark

Apparently Lone Wolf is sending out C&D letters over the use of the term "Army Builder" including use of it in forums.
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Old 3rd February 2010, 01:38 AM   #2 (permalink)
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Those letters sound like an army builder, building an army of resentment against their company.

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Old 3rd February 2010, 02:05 AM   #3 (permalink)
...is hunting Zhents in the Border Forrest. :-)

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My response would be: "Who the hell is Lone Wolf?"


Never heard of 'em.


This as funny to me as if WotC tried to trademark "Character Builder", or "D20". "The D20 System" makes sense as a trademark, just as I guess "the Lone Wolf Army Builder" would also - but Army Builder by itself - Seriously!?

I guess if you have the money for lawyers, that's all that really matters.

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Old 3rd February 2010, 02:06 AM   #4 (permalink)
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Old 3rd February 2010, 02:33 AM   #5 (permalink)
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Rob from LWD tries to explain why they went after Privateer Press.

Unfortunate Developments with Privateer Press - Lone Wolf Development Forums
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Old 3rd February 2010, 02:48 AM   #6 (permalink)
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I thought this had something to do wit the lone wolf RPG.
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Old 3rd February 2010, 03:07 AM   #7 (permalink)
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Old 3rd February 2010, 03:15 AM   #8 (permalink)
...is hunting Zhents in the Border Forrest. :-)

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Quote:
Originally Posted by Ghostwind View Post
Rob from LWD tries to explain why they went after Privateer Press.

Unfortunate Developments with Privateer Press - Lone Wolf Development Forums
It's a good thing I don't write legal opinions...because if I did it would probably start with: Pthththththt!

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Old 3rd February 2010, 03:37 AM   #9 (permalink)
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They also make hero lab. So it's tangentially important.
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Old 3rd February 2010, 03:48 AM   #10 (permalink)
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Quote:
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Rob from LWD tries to explain why they went after Privateer Press.

Unfortunate Developments with Privateer Press - Lone Wolf Development Forums
If I read that correctly, Lone Wolf has NOT sent any C&Ds. They simply sent a letter to Privateer Press to ask them to help police their trademark, "Army Builder". Lone Wolf is certainly within their rights to protect their trademark, the program IS the most popular tool for miniature wargamers and has been for years. "Army Builder" is just as a legitimate trademark as "Player's Handbook".
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Old 3rd February 2010, 04:05 AM   #11 (permalink)
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Initial problem would be making Army Builder, a fairly generic terms here, as a brand as opposed to making a unique name. I suspect they'll find this an uphill battle.
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Old 3rd February 2010, 04:25 AM   #12 (permalink)
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Quote:
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Initial problem would be making Army Builder, a fairly generic terms here, as a brand as opposed to making a unique name. I suspect they'll find this an uphill battle.
Yeah, I'd have to dispute their "because of us the term is popular" claim. I know I heard that term used around the gaming stores at least as far back as the 80s.
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Old 3rd February 2010, 04:33 AM   #13 (permalink)
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I'm going to suggest that Army Builder is only barely more than descriptive. "Army building" is a common term from the wargaming hobby. It would be like trying to trademark Skip Rope for your brand of jump rope; it might be granted simply because there are no competitive trademarks, but so what?
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Old 3rd February 2010, 04:45 AM   #14 (permalink)
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SO, "we've spent 12 years building the brand called Army Builder, so anyone else who uses the term Army Builder is making the term generic"!?

Hahahahaha

Next someone will start suing over the term "Rulebook"...

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  You need to cease and desist using the word "Rulebook"! ;-)
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Old 3rd February 2010, 05:44 AM   #15 (permalink)
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Obviously they need real IP lawyers. They trademark a common descriptive phrase (they named their software what it does) and then they cry foul when people use that term for any software that does similar things. This would be like naming your word processor, I don't know, Word Processor and then complaining that people are diluting your trademark.

The Grandma rule prevents me from fully expressing my full opinion of this.
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