If I've read Malcolm's article correctly, he's not talking about a tabletop rpg company upset with it's customers, he's talking about a non-tabletop rpg company wanting to market to tabletop rpg players. Thus Pazio wouldn't be applicable to what he's talking about.
Quoted directly from the article:
Original Article said:This applies to tabletop RPG companies as much as it does to ventures that might pull gamers from the tabletop to somewhere else.