Japan's Suntory to buy U.S. drinks group Beam


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Kramodlog

Naked and living in a barrel
I'd be surprised if they do anything to the brands and product. They bought names and the customers that come with them.

Pulling a "New Coke" could be bad for their investments.
 





Zombie_Babies

First Post
Wait, what? Beam is Headquarted in Chicago? And theyre owned by the Japanese? How can they even call themselves Kentucky Bourbon anymore?

To be considered a bourbon a spirit must be made of mash that's 51% or better corn, must be distilled to no more than 160 proof, bottled to no less than 80 and placed in the barrel for aging at no more than 125. It must be aged in new charred oak barrels as well. This is federal law we're talking about. Apparently there's no requirement beyond what's listed here to have a bourbon considered a 'Kentucky bourbon'. Some makers use that as a way to differentiate themselves. Those that do also use water from a specific source. This is not required by law.

At any rate, I'm sure you can see now how nothing you're concerned about has anything at all to do with what makes a bourbon a bourbon.

They might start making some interesting stuff since they'll have various types of barrels that have been used to age various types of spirits.

Yeah but those will likely be new versions of old stuff and not replacements. And they'll probably be worth a look, too. You can really change a bourbon by varying how you age it.
 


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