Their fluff is a 5, the best in the industry for a while, but their crunch is a 1. So while I love their fluffy products, those with crunch take a lot of work to make work. That's 3 in average. The fact that they chose to the current edition of D&D to make their own game, took it down to a 2. The fact that said decision was the right one (for their pockets) took them back up to a 3. I can respect that. Although I do think less of them for not just admitting it, instead of playing martyrs. Again, considering their over-enthusiastic fan-base, it seems to work. So kudos for that.
Their customer service would have brought it up to a 4, but last week, they made a mistake which will cost me $40-$50 (a customs issue) extra, for products costing $45, so while past merits shouldn't be erased, it definitely did not give them extra credit in my eyes.
So all in all a solid 3.
Cheers