Wow... D&D is getting structured.
From the slides at Gamingreport.com:
Stage III Goal: Retain and Migrate Players
Repeat purchase behaviour: supplements and settings
Retention Marketing: Invest
Stage III Consumer:
* Profile
- plays regularly
- involved in D&D as a hobby ("lifestyle")
* Migration Goals
- retain player
- increase purchase behaviour
* Products
- rules supplement
- campaign settings
Roleplaying: Supplements and Campaign Settings
* Supplements increase the sophistication and scope of the game
* Campaign settings and products provide a game world in which to set play
* Both promote repeat-purchase model - they encourage players to buy more stuff!
Roleplaying: Supplements
* All Supplement are now organized into series
* Series structure helps players decide "what to buy next"
* Each series has a unique (but distinctly D&D) trade dress
* Existing backlist will be made compatible with series structure in reprint
2004 Releases
- Rulesbuilder series
* Unearthed Arcana (February)
* Expanded Psionics (April)
* Planar Handbook (July)
- Hero series: Complete Divine (May)
- Race series: Races of Stone (August)
- Environment series: Frostburn (September)
- Creature series: Libris Mortis (October)
- Genre series and others
More stuff there... and I'll add as I get the chance. But wow! Definitely, wow!
Even if you don't like this approach, it seems like WotC have done some real thinking about the future of D&D, and are not approaching it in a haphazard way.
Cheers!
From the slides at Gamingreport.com:
Stage III Goal: Retain and Migrate Players
Repeat purchase behaviour: supplements and settings
Retention Marketing: Invest
Stage III Consumer:
* Profile
- plays regularly
- involved in D&D as a hobby ("lifestyle")
* Migration Goals
- retain player
- increase purchase behaviour
* Products
- rules supplement
- campaign settings
Roleplaying: Supplements and Campaign Settings
* Supplements increase the sophistication and scope of the game
* Campaign settings and products provide a game world in which to set play
* Both promote repeat-purchase model - they encourage players to buy more stuff!
Roleplaying: Supplements
* All Supplement are now organized into series
* Series structure helps players decide "what to buy next"
* Each series has a unique (but distinctly D&D) trade dress
* Existing backlist will be made compatible with series structure in reprint
2004 Releases
- Rulesbuilder series
* Unearthed Arcana (February)
* Expanded Psionics (April)
* Planar Handbook (July)
- Hero series: Complete Divine (May)
- Race series: Races of Stone (August)
- Environment series: Frostburn (September)
- Creature series: Libris Mortis (October)
- Genre series and others
More stuff there... and I'll add as I get the chance. But wow! Definitely, wow!
Even if you don't like this approach, it seems like WotC have done some real thinking about the future of D&D, and are not approaching it in a haphazard way.
Cheers!
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