D&D Stage II: core rulebooks + accessories (Slides from GAMA)

MerricB · Mar 17, 2004

I'm continuing my transcription of the D&D Dinner presentation from the GamingReport.com pictures.

Stage I can be found here: http://www.enworld.org/forums/showthread.php?t=80863

Stage II Goals: Retain and Migrate Players
In-Product Cross-Promo: Buy!
* Purchase core rules, accessories and mini boosters

Stage II Consumer
* Profile
- comfortable with roleplaying concepts
* Migration Goals
- play and purchase regularly
* Products
- RPG Core rulebooks
- roleplaying accessories
- D&D Miniatures booster packs
- novels

Roleplaying: Core Rulebooks
* The heart of D&D
- Player's Handbook
- Dungeon Master's Guide
- Monster Manual
* Compatible with all Third Edition supplements

Roleplaying: Accessories
* Accessories are items that aid play without increasing sophistication
* Encourage active players to make incremental purchases
- Deluxe Character Sheets and Deluxe DM Screen
- D&D Dice
- Map Folio I and Map Folio II
- Miniatures

Map Folio I
* April 2004
* $9.95
* 64 page folio with folder
* beautiful maps allow DMs to quickly illustrate movement and clarify gameplay
* Map Folio II and Map Folio 3-D to follow in 2004

Map Folio 3-D? Wow!

Miniatures: Booster Packs
* Aimed at all D&D fans
* Provide additional game-play utility
- new creatures for competitive warbands
- RPG adventures feature creatures from sets
- battle mats and maps
- playsets and scenarios
* Collectible D&D
- exclusive iconic characters drawn from 30 years of D&D

More soon!

MerricB · Mar 17, 2004

D&D Miniatures: Giants of Legend
* July 2004
* Huge Pack ($19.99)
- 9 random, pre-painted miniatures
+ regular assortment, plus 1 Huge
* 72 Figures in set
- Huge-sized creatures
- Giants, older dragons
- Legendary characters

Novels: Forgotten Realms
* The Two Swords by R.A. Salvatore (October)
- $25.95, hardcover
- Completes the Hunter's Blades Trilogy (The Thousand Orcs; The Lone Drow)
- The Lone Drow spent ten weeks on the NYT best-seller list

* R.A. Salvatore's War of the Spider Queen series
- $24.95; hardcover
- Extinction by Lisa Smedman (January)
- Annihiliation by Phil Athans (July)
- Cover Art by Brom

Stage II: Retention Marketing: Driving Player Purchases
* Increase player participation in RPGA events
- miniatures retail OP program launched in January
- full summer convention season of events
- RPGA Player Rewards program

* Encourage players to become DMs
- RPGA GM-University program
- revamped Dragon and Dungeon magazines

* Turn players into brand evangelists
- worldwide "Learn to play D&D" Game Day
- bring-a-friend program

* Nine month integrated PR and ad campaign
- 3 waves of print and online advertising
- over 10 million impressions

That's it for Stage II. Next stop, Stage III!

Hope you find these transcripts useful.

Cheers!

Kaodi · Mar 18, 2004

Uh...

MerricB said:
* Turn players into brand evangelists

Does that seem, disturbing, to anyone else?

MerricB · Mar 18, 2004

Kaodi said:
Does that seem, disturbing, to anyone else?

You mean you're not a brand evangelist? I know I am.

I'm already way ahead of WotC.

Cheers!

Abisashi · Mar 18, 2004

Exposed capatalism

Kaodi said:
Does that seem, disturbing, to anyone else?

no more than:

In-Product Cross-Promo: Buy!

or

- play and purchase regularly

Which is to say, yes, but its part of this capatalist culture, and as far as making people want something they didn't use to and then selling it to them, I'd rather people buy D&D than cigarettes or McDonald's Happy Meals.

Kaodi · Mar 18, 2004

...

Of course I'd rather people buy D&D than cigarettes or something worse, but they could of used the word ' loyalist ' in place of ' evangelist ' and avoided the patronizing negative connotation without changing the meaning.

Abisashi · Mar 18, 2004

loyalist vs. evangelist

Kaodi said:
Of course I'd rather people buy D&D than cigarettes or something worse, but they could of used the word ' loyalist ' in place of ' evangelist ' and avoided the patronizing negative connotation without changing the meaning.

Well, I don't think these slides were targeted at us, and I think evangelist gives a better description of what they want. I think that while a loyalist is happy to help people learn D&D (passively recruiting, one might say), an evangelist is actively recruiting people, and they want the latter. YMMV

WayneLigon · Mar 18, 2004

Kaodi said:
Does that seem, disturbing, to anyone else?

Not to me. It is, really, what we should be doing to grow the hobby and D&D in particular.

One thing that really did hit me in the reviews of the D&D movie were the almost constant comments of 'That's still around?'. That's gotta be a huge red flag for any of the marketing people.

Psion · Mar 18, 2004

MerricB said:
- RPG adventures feature creatures from sets

Er, did some new adventures get mentioned somewhere.

Anyway, hope you guys playing the adventures are lucky with your booster packs.

MerricB · Mar 18, 2004

Psion said:
Er, did some new adventures get mentioned somewhere.

Anyway, hope you guys playing the adventures are lucky with your booster packs.

Only for Eberron.

Oh, and I guess in the Basic set.

Actually - they mentioned a new focus for Dragon and Dungeon. That might be it.

Cheers!

D&D Stage II: core rulebooks + accessories (Slides from GAMA)

MerricB

Eternal Optimist

MerricB

Eternal Optimist

Kaodi

Legend

MerricB

Eternal Optimist

Abisashi

First Post

Kaodi

Legend

Abisashi

First Post

WayneLigon

Adventurer

Psion

Adventurer

MerricB

Eternal Optimist

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