Seeing this as evidence that 4e and DDI sales are low is cherry-picking evidence. Anything that agrees with the theory is clear evidence that the theory is right, and anything that disagrees is irrelevant or not conclusive.
I agree. In an anger management session at work (that was part of the standard "classes" rotated through every year), one of the things they point out is to never try to be a mind reader. When you say "they were doing this because" you are just setting yourself up to have anger issues, often when you were incorrect in your assessment.
Yeah, as a legitimate PDF customer, I'm really annoyed at this - even to the point of probably putting my money where my mouth is and canceling my DDI subscription.
I have to admit, I hope that because of this a boycott is organized and initially costs WotC sales. They have clearly been making a lot of decisions lately that seem to be coming from those with no interaction with the customers. If one of these decisions
clearly leads them to a noticeable loss of sales, maybe the customers (especially online customers) will be considered more when WotC makes such decisions, and how doing such things affects their decision.
Now, I have purchased a number of the older D&D products. The new D&D products weren't on my radar (at least at the price points they choose). So, this effects me very little. However, this has degraded WotC significantly in my view.
I will probably not stop buying D&D products right now. However, I am definitely going to reduce the products I buy from WotC. None of the non-D&D products I would normally buy or consider will be purchased (that's at least a couple of hundred dollars in purchases in the last year). The ones I would consider borderline decisions are likely gone as well. For example, the DMG2 was a likely buy, now I am going to wait and not buy it unless the reviews say it's something I feel I should have for my D&D campaign.
Still, WotC probably won't "get it" unless there is an active boycott. By that I mean a large enough group of people stop buying products, and show up at their regular game stores (those who still have them) and let them know they have stopped buying WotC products (all or a subset) because of this decision. I don't even know of those who this effects are even a large enough group for WotC to consider it (clearly the sales of these products weren't enough for WotC to be concerned with losing them).