fearsomepirate
Hero
The 3.x system's life was ended by 5e. There was no reason written in the laws of nature why it should have lasted 15 years. It was the best-supported, most market-pleasing version of D&D right up until the day 5e dropped into consumers' hands.
IMO a splat-driven concept of a game's life is fundamentally misoriented. Buying new rules is an inconvenience for the customer, both in terms of money and time, not an excitement driver. The only reason the market wants new rules is negative: there are problems in the old rules that they want fixed. Rebooting a game because your revenue model is failing because it was based on expanding the rules is a producer-centric mentality, not a user-centric mentality.
IMO a splat-driven concept of a game's life is fundamentally misoriented. Buying new rules is an inconvenience for the customer, both in terms of money and time, not an excitement driver. The only reason the market wants new rules is negative: there are problems in the old rules that they want fixed. Rebooting a game because your revenue model is failing because it was based on expanding the rules is a producer-centric mentality, not a user-centric mentality.