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<blockquote data-quote="Ahwe Yahzhe" data-source="post: 7647907" data-attributes="member: 55229"><p>Thanks, Ryan. The story of Hasbro's brand strategy feels like a huge, flangey puzzle piece that's been missing, like a crowd of blindfolded people (us) describing an elephant by touch. It provides context for so much of the D&D brand thrashing about.</p><p> </p><p>What seems odd to me though, is if Hasbro is aiming to build a brand-stable supported by toys and games (ala Marvel) focusing on Core Brands, then shouldn't have current licensing revenues been factored into any revenue threshold number, be it $50 or $100 million? Especially if such licensing revenue streams were an end goal of the Core Brand strategy?</p><p>...</p><p>So has WotC abandoned its Core Brand target for D&D? (Especially with those who pitched it to Hasbro now gone...) Has D&D really been relegated to the category of "sink-or-swim" (minus licensing revenues)? Is WotC now trying to complete DDI without Hasbro financing? It makes me wonder if the DDI VTT will ever leave Beta, or if TRPGs will evolve with more tech-assisted tools for lifestyle gamers. (I'm glad you recognized that there are new gamers coming in who play D&D, albeit <em>among other games</em>.) </p><p> </p><p>I still dream of the DM at the table rolling dice, entering results on his laptop/tablet which would then update monster/PC hit points and conditions on everyone's smartphone/tablet character sheets via bluetooth. This would enable 'smart' character sheets that show the PC only those actions/options were available to them, including what unused powers/feats... Basically all the fiddly bits automatically updating a digital PC sheet, with the DM monitoring PCs and monsters/NPCs on his own laptop/tablet... The game moves with less "analysis paralysis," and the DM has more visibility over how the players are faring. (/dream)</p></blockquote><p></p>
[QUOTE="Ahwe Yahzhe, post: 7647907, member: 55229"] Thanks, Ryan. The story of Hasbro's brand strategy feels like a huge, flangey puzzle piece that's been missing, like a crowd of blindfolded people (us) describing an elephant by touch. It provides context for so much of the D&D brand thrashing about. What seems odd to me though, is if Hasbro is aiming to build a brand-stable supported by toys and games (ala Marvel) focusing on Core Brands, then shouldn't have current licensing revenues been factored into any revenue threshold number, be it $50 or $100 million? Especially if such licensing revenue streams were an end goal of the Core Brand strategy? ... So has WotC abandoned its Core Brand target for D&D? (Especially with those who pitched it to Hasbro now gone...) Has D&D really been relegated to the category of "sink-or-swim" (minus licensing revenues)? Is WotC now trying to complete DDI without Hasbro financing? It makes me wonder if the DDI VTT will ever leave Beta, or if TRPGs will evolve with more tech-assisted tools for lifestyle gamers. (I'm glad you recognized that there are new gamers coming in who play D&D, albeit [I]among other games[/I].) I still dream of the DM at the table rolling dice, entering results on his laptop/tablet which would then update monster/PC hit points and conditions on everyone's smartphone/tablet character sheets via bluetooth. This would enable 'smart' character sheets that show the PC only those actions/options were available to them, including what unused powers/feats... Basically all the fiddly bits automatically updating a digital PC sheet, with the DM monitoring PCs and monsters/NPCs on his own laptop/tablet... The game moves with less "analysis paralysis," and the DM has more visibility over how the players are faring. (/dream) [/QUOTE]
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