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<blockquote data-quote="Dragonhelm" data-source="post: 4136658" data-attributes="member: 3867"><p>That's it exactly. I've worked in TV and advertising, and I've seen the dollar figures. TV ads are a few hundred dollars per :30 spot. This goes up into the thousands for news, and even higher amounts for national ads (network). If the network is one of the Big Four (ABC, NBC, CBS, and FOX), the dollars are higher still. If you want several spots a week over a month period on various networks and maybe a couple of local stations in a few markets...well, an advertising campaign can get quite expensive.</p><p></p><p>You also have to consider your daypart. A :30 spot at a local TV station during the mid-afternoon kids block will be a LOT less than prime time network.</p><p></p><p>Plus, there are production costs, talent costs (which are outrageous with the SAG and AFTRA unions), the agency fee, and so on. </p><p></p><p>WotC has a lot of viral marketing going for them, so that saves tons of cash on advertising. Still, it would do them well to have something going for them in the month leading up to 4e's release.</p><p></p><p>My recommendation would be to have a single :30 spot produced to run for a month on a limited number of national networks, and maybe at a local station in Seattle and other cities known as gamer hubs. Run the spot on SciFi, Cartoon Network, maybe the MTV networks (including VH-1, the Nick networks, and so on), and other similar networks that reach out the target demographic.</p></blockquote><p></p>
[QUOTE="Dragonhelm, post: 4136658, member: 3867"] That's it exactly. I've worked in TV and advertising, and I've seen the dollar figures. TV ads are a few hundred dollars per :30 spot. This goes up into the thousands for news, and even higher amounts for national ads (network). If the network is one of the Big Four (ABC, NBC, CBS, and FOX), the dollars are higher still. If you want several spots a week over a month period on various networks and maybe a couple of local stations in a few markets...well, an advertising campaign can get quite expensive. You also have to consider your daypart. A :30 spot at a local TV station during the mid-afternoon kids block will be a LOT less than prime time network. Plus, there are production costs, talent costs (which are outrageous with the SAG and AFTRA unions), the agency fee, and so on. WotC has a lot of viral marketing going for them, so that saves tons of cash on advertising. Still, it would do them well to have something going for them in the month leading up to 4e's release. My recommendation would be to have a single :30 spot produced to run for a month on a limited number of national networks, and maybe at a local station in Seattle and other cities known as gamer hubs. Run the spot on SciFi, Cartoon Network, maybe the MTV networks (including VH-1, the Nick networks, and so on), and other similar networks that reach out the target demographic. [/QUOTE]
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