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<blockquote data-quote="lejanius" data-source="post: 5633668" data-attributes="member: 69673"><p>This is also a basic principle of economics. Kenzer is spending X amount of dollars on hardcover books and it wishes to not only recover this amount but turn a profit.</p><p></p><p>They want to offer the hardcover and a PDF, but they don't want to kill the sales of their own hardcover book by selling the PDF for so much less that no one ever buys the hardcover.</p><p></p><p>So they have to settle on a price that is attractive to those wanting a PDF but also doesn't kill their own sales. </p><p></p><p>I think in this instance for any game company selling a $40 PDF for a $60 hardcover is reasonable (though I wouldn't buy the PDF myself given the choice of a hardcover).</p><p></p><p>If a book retails for $20, a $15 PDF is reasonable</p><p>$20 PDF for a $30 book? </p><p></p><p>I guess the real question is, what price is reasonable for a PDF that is viable but doesn't kill your own hard copy sales?</p><p></p><p>Everyone is likely to have a different answer to that one.</p><p></p><p>Just a thought</p></blockquote><p></p>
[QUOTE="lejanius, post: 5633668, member: 69673"] This is also a basic principle of economics. Kenzer is spending X amount of dollars on hardcover books and it wishes to not only recover this amount but turn a profit. They want to offer the hardcover and a PDF, but they don't want to kill the sales of their own hardcover book by selling the PDF for so much less that no one ever buys the hardcover. So they have to settle on a price that is attractive to those wanting a PDF but also doesn't kill their own sales. I think in this instance for any game company selling a $40 PDF for a $60 hardcover is reasonable (though I wouldn't buy the PDF myself given the choice of a hardcover). If a book retails for $20, a $15 PDF is reasonable $20 PDF for a $30 book? I guess the real question is, what price is reasonable for a PDF that is viable but doesn't kill your own hard copy sales? Everyone is likely to have a different answer to that one. Just a thought [/QUOTE]
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