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<blockquote data-quote="Monkey King" data-source="post: 6605428" data-attributes="member: 22474"><p><strong>7 Secrets of Kickstarter?</strong></p><p></p><p></p><p></p><p>Sure, since I'm running the <a href="https://www.kickstarter.com/projects/350683997/advanced-races-compendium-for-pathfinder-roleplayi" target="_blank">Advanced Races Compendium Kickstarter</a> right now, of course the topic is on my mind! I've run about 20 crowdfunded projects, and there's a few things that work for me and for Kobold Press.</p><p></p><p>1) For the basics of planning and creation, plus concrete tips on goals and reaching your audience, go read Monte Cook and Shanna Germain's ebook <a href="http://www.drivethrurpg.com/product/107011/Kicking-It-Successful-Crowdfunding?affiliate_id=178947" target="_blank">Kicking It: Successful Crowdfunding</a> (available on DriveThru).</p><p>2) Only Kickstart a project you are passionate about. It's a very public way to make a project, and you'll need enthusiasm to carry you through the inevitable gripers, griefers, and snark that comes from doing game design publishing on the internet.</p><p>3) Building an audience takes time. Start early, and don't just talk about the funding part of your project. Share as much of what is cool about the project as you can. If you are not comfortable sharing your work, a big public crowdfunding process is going to be super-difficult. You need to be able to communicate why anyone should care, and why anyone should trust you.</p><p>4) Start small. I Kickstart hardcover books these days (because I can't afford to do them the traditional way), but I started by crowdfunding a single adventure that was specced at about 32 to 48 pages or so. I just wanted enough money to hire artists and a cartographer, really. </p><p>5) Launching a campaign setting as your first project is bold and ambitious and much, much, much less likely to be successful than something smaller that you can deliver in a reasonable time. People want to see a track record before they believe; Kickstarter backers are more skeptical now than they were. Build your reputation one brick at a time (and sneak in a few details of your campaign setting in the adventure! Use the ripples approach to building your world as in the Kobold Guide to Worldbuilding)</p><p>6) Your funding goal is a budget. It's not a salary, and it's not play money. People are trusting you to make wise financial decisions to maximize the awesomeness of your Kickstarter. Make sure you know your costs, including the cost of your own time and the costs of editing, art, etc before you launch anything.</p><p>7) Don't be dull. Kickstarters are fundraising for a project, but they also have to be entertaining. Show a little humor or dark demonic fury or SOMETHING that shows why your project is fun to back.</p><p></p><p>Great question, thanks!</p></blockquote><p></p>
[QUOTE="Monkey King, post: 6605428, member: 22474"] [b]7 Secrets of Kickstarter?[/b] Sure, since I'm running the [URL="https://www.kickstarter.com/projects/350683997/advanced-races-compendium-for-pathfinder-roleplayi"]Advanced Races Compendium Kickstarter[/URL] right now, of course the topic is on my mind! I've run about 20 crowdfunded projects, and there's a few things that work for me and for Kobold Press. 1) For the basics of planning and creation, plus concrete tips on goals and reaching your audience, go read Monte Cook and Shanna Germain's ebook [URL="http://www.drivethrurpg.com/product/107011/Kicking-It-Successful-Crowdfunding?affiliate_id=178947"]Kicking It: Successful Crowdfunding[/URL] (available on DriveThru). 2) Only Kickstart a project you are passionate about. It's a very public way to make a project, and you'll need enthusiasm to carry you through the inevitable gripers, griefers, and snark that comes from doing game design publishing on the internet. 3) Building an audience takes time. Start early, and don't just talk about the funding part of your project. Share as much of what is cool about the project as you can. If you are not comfortable sharing your work, a big public crowdfunding process is going to be super-difficult. You need to be able to communicate why anyone should care, and why anyone should trust you. 4) Start small. I Kickstart hardcover books these days (because I can't afford to do them the traditional way), but I started by crowdfunding a single adventure that was specced at about 32 to 48 pages or so. I just wanted enough money to hire artists and a cartographer, really. 5) Launching a campaign setting as your first project is bold and ambitious and much, much, much less likely to be successful than something smaller that you can deliver in a reasonable time. People want to see a track record before they believe; Kickstarter backers are more skeptical now than they were. Build your reputation one brick at a time (and sneak in a few details of your campaign setting in the adventure! Use the ripples approach to building your world as in the Kobold Guide to Worldbuilding) 6) Your funding goal is a budget. It's not a salary, and it's not play money. People are trusting you to make wise financial decisions to maximize the awesomeness of your Kickstarter. Make sure you know your costs, including the cost of your own time and the costs of editing, art, etc before you launch anything. 7) Don't be dull. Kickstarters are fundraising for a project, but they also have to be entertaining. Show a little humor or dark demonic fury or SOMETHING that shows why your project is fun to back. Great question, thanks! [/QUOTE]
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AMA (Thurs April 30): Wolfgang Baur (Kobold Press, TSR, DUNGEON Magazine, D&D 5E Tyranny of Dragons, Advanced Races Compendium)
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