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another rpg industry doomsday article (merged: all 3 "Mishler Rant" threads)
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<blockquote data-quote="pawsplay" data-source="post: 4870227" data-attributes="member: 15538"><p>Charging $29.95 for a PDF that is not even a set of rules is a pipe dream. Most PDFs are probably five times too expensive. As a result, the market is sluggish and an audience has yet to appear, because they are not being dealt with fairly. PDFs are electrons, and it's not the buyer's fault your PDF sales do not do enough volume. </p><p></p><p>The criticism in the article not only fails to grasp the future, it misses the present by a mile. PDF sales are not direct competition to print sales, as has been demonstrated time and again. PDFs cost too much. The market has never developed because publishers treat buyers disrespectfully. If publishers can get down a reasonable pricing point, the audience grows, which helps drive future sales. Currently, PDF sales tend to be in the hundreds, maybe the thousands, and that's where the problem is. Solve that problem, and you solve not only the production cost problem but the PDF pricing "problem."</p><p></p><p>Show me a lineup of $5 RPGs, and I'll show you an evergreen future with a great profit margin. I'd buy one of those every month!</p></blockquote><p></p>
[QUOTE="pawsplay, post: 4870227, member: 15538"] Charging $29.95 for a PDF that is not even a set of rules is a pipe dream. Most PDFs are probably five times too expensive. As a result, the market is sluggish and an audience has yet to appear, because they are not being dealt with fairly. PDFs are electrons, and it's not the buyer's fault your PDF sales do not do enough volume. The criticism in the article not only fails to grasp the future, it misses the present by a mile. PDF sales are not direct competition to print sales, as has been demonstrated time and again. PDFs cost too much. The market has never developed because publishers treat buyers disrespectfully. If publishers can get down a reasonable pricing point, the audience grows, which helps drive future sales. Currently, PDF sales tend to be in the hundreds, maybe the thousands, and that's where the problem is. Solve that problem, and you solve not only the production cost problem but the PDF pricing "problem." Show me a lineup of $5 RPGs, and I'll show you an evergreen future with a great profit margin. I'd buy one of those every month! [/QUOTE]
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Community
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another rpg industry doomsday article (merged: all 3 "Mishler Rant" threads)
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