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Another Year of EN World Demographics!
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<blockquote data-quote="Morrus" data-source="post: 8306814" data-attributes="member: 1"><p>As <a href="https://www.enworld.org/threads/comparing-en-worlds-demographics-to-the-d-d-communitys.671691/" target="_blank">I did last year</a>, this is a look at EN World's demographics. This period is June 2020 to June 2021. The data reflects over 5M unique visitors and tens of millions of page views. The short version -- over the last year, the user base has become younger, and (slightly: 3%) less male. The average EN World reader is now an 18-24 year-old American male (last year it was a 25-34 year-old American male).</p><p></p><p>As before, you can compare these stats to WotC's official Stats for D&D. The <a href="https://www.enworld.org/threads/2020-was-the-best-year-ever-for-dungeons-dragons.680165/?fbclid=IwAR1bsfi7oef2UEAwCouFQIscZfKeiNLAJktCmmqDXmfGKDl-BM3u5xkigF0" target="_blank">most recent figures can be found here</a>.</p><p></p><p><span style="font-size: 22px"><strong>Age</strong></span></p><p>So last year the dominant age group on the site was 25-34. This year, it's younger - the 18-24 group is the largest. Like last year, EN World skews a little younger than D&D's overall player base, with a higher percentage in the lower age groups, and a lower percentage in the highest age groups. Note that GA doesn't measure under 18s.</p><p></p><p>[ATTACH=full]138369[/ATTACH]</p><p></p><p><span style="font-size: 22px"><strong>Gender</strong></span></p><p>Next is the gender data. Google Analytics only provides male and female data, and no data for non-binary people. Within those constraints, 83% of the visitors are male, and 17% female. Last year, 14% were female, so that's an increase of 3%. Still not enough, but headed in the correct direction. According to WotC, 40% of the player base is female and just below 1% is non-binary. So there's still work to be done there!</p><p></p><p>[ATTACH=full]138370[/ATTACH]</p><p></p><p></p><p><span style="font-size: 22px"><strong>Geography</strong></span></p><p>This hasn't changed much from last year. America dominates the chart, with other primarily English-speaking countries behind it. Brazil has more of a presence than any EU country. The EU in general is only about 5% of the user base.</p><p></p><table style='width: 100%'><tr><th>Country</th><th>Percentage</th></tr><tr><td>United States</td><td>59.7%</td></tr><tr><td>United Kingdom</td><td>8.3%</td></tr><tr><td>Canada</td><td>7.5%</td></tr><tr><td>Australia</td><td>3.3%</td></tr><tr><td>Brazil</td><td>2.3%</td></tr><tr><td>Germany</td><td>2.3%</td></tr><tr><td>Italy</td><td>1.5%</td></tr><tr><td>Netherlands</td><td>1.3%</td></tr><tr><td>Spain</td><td>0.9%</td></tr><tr><td>Sweden</td><td>0.8%</td></tr><tr><td>France</td><td>0.8%</td></tr></table><p></p><p><span style="font-size: 22px"><strong>What do they look at?</strong></span></p><p>The most popular page on the site - unsurprisingly - is the news page, with 12% of the views. Now, bear in mind that each forum thread is a page, so the site has hundreds of thousands of pages and we have tens of millions of page views. That means that a page getting more than a single percentage of the views is a very popular page -- no non-news page has managed that.</p><p></p><p><strong>About Google Analytics</strong></p><p>These are anonymized aggregate stats collected by Google. We only have access to the data in aggregate.</p></blockquote><p></p>
[QUOTE="Morrus, post: 8306814, member: 1"] As [URL='https://www.enworld.org/threads/comparing-en-worlds-demographics-to-the-d-d-communitys.671691/']I did last year[/URL], this is a look at EN World's demographics. This period is June 2020 to June 2021. The data reflects over 5M unique visitors and tens of millions of page views. The short version -- over the last year, the user base has become younger, and (slightly: 3%) less male. The average EN World reader is now an 18-24 year-old American male (last year it was a 25-34 year-old American male). As before, you can compare these stats to WotC's official Stats for D&D. The [URL='https://www.enworld.org/threads/2020-was-the-best-year-ever-for-dungeons-dragons.680165/?fbclid=IwAR1bsfi7oef2UEAwCouFQIscZfKeiNLAJktCmmqDXmfGKDl-BM3u5xkigF0']most recent figures can be found here[/URL]. [SIZE=6][B]Age[/B][/SIZE] So last year the dominant age group on the site was 25-34. This year, it's younger - the 18-24 group is the largest. Like last year, EN World skews a little younger than D&D's overall player base, with a higher percentage in the lower age groups, and a lower percentage in the highest age groups. Note that GA doesn't measure under 18s. [ATTACH type="full" width="1000px" alt="enwusersage.png"]138369[/ATTACH] [SIZE=6][B]Gender[/B][/SIZE] Next is the gender data. Google Analytics only provides male and female data, and no data for non-binary people. Within those constraints, 83% of the visitors are male, and 17% female. Last year, 14% were female, so that's an increase of 3%. Still not enough, but headed in the correct direction. According to WotC, 40% of the player base is female and just below 1% is non-binary. So there's still work to be done there! [ATTACH type="full" width="1000px" alt="mf.jpg"]138370[/ATTACH] [SIZE=6][B]Geography[/B][/SIZE] This hasn't changed much from last year. America dominates the chart, with other primarily English-speaking countries behind it. Brazil has more of a presence than any EU country. The EU in general is only about 5% of the user base. [TABLE] [TR] [TH]Country[/TH] [TH]Percentage[/TH] [/TR] [TR] [TD]United States[/TD] [TD]59.7%[/TD] [/TR] [TR] [TD]United Kingdom[/TD] [TD]8.3%[/TD] [/TR] [TR] [TD]Canada[/TD] [TD]7.5%[/TD] [/TR] [TR] [TD]Australia[/TD] [TD]3.3%[/TD] [/TR] [TR] [TD]Brazil[/TD] [TD]2.3%[/TD] [/TR] [TR] [TD]Germany[/TD] [TD]2.3%[/TD] [/TR] [TR] [TD]Italy[/TD] [TD]1.5%[/TD] [/TR] [TR] [TD]Netherlands[/TD] [TD]1.3%[/TD] [/TR] [TR] [TD]Spain[/TD] [TD]0.9%[/TD] [/TR] [TR] [TD]Sweden[/TD] [TD]0.8%[/TD] [/TR] [TR] [TD]France[/TD] [TD]0.8%[/TD] [/TR] [/TABLE] [SIZE=6][B]What do they look at?[/B][/SIZE] The most popular page on the site - unsurprisingly - is the news page, with 12% of the views. Now, bear in mind that each forum thread is a page, so the site has hundreds of thousands of pages and we have tens of millions of page views. That means that a page getting more than a single percentage of the views is a very popular page -- no non-news page has managed that. [B]About Google Analytics[/B] These are anonymized aggregate stats collected by Google. We only have access to the data in aggregate. [/QUOTE]
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