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<blockquote data-quote="Steve Conan Trustrum" data-source="post: 6233654" data-attributes="member: 1620"><p>I feel much of my point regarding this is unfairly ending up on lynnfredricks's shoulders, so I'll also address it to Janx directly:</p><p>A big part of your mistake is assuming this constitutes "cutting corners." It's actually not.</p><p></p><p>It's an evolution of the industry, and one that is becoming increasingly necessary the farther a publisher is from the industry's top tier. As time goes on, artists, writers, etc. continue to increase their rates to match the perception of the value their art has to them versus their investment in it, yet the amount of returns publishers are seeing from the market continue to go down. So, in a market where costs are being pushed upward and profits shrinking, something has to change out of necessity. This is where stock art and art licensing becomes a viable, legitimate business decision for both publishers AND artists.</p><p></p><p>The idea that artists who sell stock / licensed art are undercutting their peers (or worse) is a myth. They are commercial artists acting from a commercial mind set, as professionals who realize there is a growing demand they can make money from. This is why you'll see the amount of stock art in the market continuing to grow.</p><p></p><p>Let's take an artist who sells a unique art piece for $50 to a publisher for sole publishing rights. The piece takes him 3 hours to do. That artist's ability to commercialize that work and time is restricted to that $50 return. Now take another piece that same artist takes 3 hours to do that would normally cost a publisher $50, but this time the artist sells it as stock art for $25. He has an unlimited potential for commercializing that 3 hours of his time, and only needs to sell 3 copies of the art to surpass his earning potential for an original work.</p><p></p><p>From the perspective of a commercial artist looking to make money from their work, it makes sense to sell stock / licensed art so long as your quality is able to make you competitive in the market. For those who aren't able to compete because of the quality of their output, that's commercial Darwinism at work and the unfortunate reality that not everyone who displays talent is going to be able to make money from it competatively.</p></blockquote><p></p>
[QUOTE="Steve Conan Trustrum, post: 6233654, member: 1620"] I feel much of my point regarding this is unfairly ending up on lynnfredricks's shoulders, so I'll also address it to Janx directly: A big part of your mistake is assuming this constitutes "cutting corners." It's actually not. It's an evolution of the industry, and one that is becoming increasingly necessary the farther a publisher is from the industry's top tier. As time goes on, artists, writers, etc. continue to increase their rates to match the perception of the value their art has to them versus their investment in it, yet the amount of returns publishers are seeing from the market continue to go down. So, in a market where costs are being pushed upward and profits shrinking, something has to change out of necessity. This is where stock art and art licensing becomes a viable, legitimate business decision for both publishers AND artists. The idea that artists who sell stock / licensed art are undercutting their peers (or worse) is a myth. They are commercial artists acting from a commercial mind set, as professionals who realize there is a growing demand they can make money from. This is why you'll see the amount of stock art in the market continuing to grow. Let's take an artist who sells a unique art piece for $50 to a publisher for sole publishing rights. The piece takes him 3 hours to do. That artist's ability to commercialize that work and time is restricted to that $50 return. Now take another piece that same artist takes 3 hours to do that would normally cost a publisher $50, but this time the artist sells it as stock art for $25. He has an unlimited potential for commercializing that 3 hours of his time, and only needs to sell 3 copies of the art to surpass his earning potential for an original work. From the perspective of a commercial artist looking to make money from their work, it makes sense to sell stock / licensed art so long as your quality is able to make you competitive in the market. For those who aren't able to compete because of the quality of their output, that's commercial Darwinism at work and the unfortunate reality that not everyone who displays talent is going to be able to make money from it competatively. [/QUOTE]
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