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Asmodee Acquires Catan English Language License From Mayfair
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<blockquote data-quote="Vigilance" data-source="post: 7690509" data-attributes="member: 4275"><p>Hi guys. I'm Chuck, and I work in marketing for Mayfair Games. I have also been a member of this awesome community since 2002. </p><p></p><p>I'll try to answer some of the salient points raised so far. </p><p></p><p>1. If you look at the people involved in this deal from the Mayfair side, I would hesitate to feel anything but awesome about the future of Catan. Pete Fenlon and Coleman Charlton are giants in the history of hobby games, since they created Rolemaster and MERP. They have also been shepherds of the Catan brand since they joined Mayfair (along with other executives at the company).</p><p></p><p>They know what they're doing, they know how to build giant enduring game brands and they're going to continue to work on that as part of Asmodee. </p><p></p><p>2. The price of Catan was already controlled with Mayfair. Again, this is because of our commitment to growing the hobby games industry. The viability of brick and mortar stores is absolutely critical to growing and nurturing game brands. No existing hobby game is monopoly or scrabble, or even Magic the Gathering. You need B&M stores to grow them. </p><p></p><p>As I understand it, GW is both the manufacturer and the retailer. That's not the case here. No one wants to own the whole retail chain. They just want to manage it in such a way that components critical to its survival can continue to thrive. </p><p></p><p>Hope this answers some questions.</p></blockquote><p></p>
[QUOTE="Vigilance, post: 7690509, member: 4275"] Hi guys. I'm Chuck, and I work in marketing for Mayfair Games. I have also been a member of this awesome community since 2002. I'll try to answer some of the salient points raised so far. 1. If you look at the people involved in this deal from the Mayfair side, I would hesitate to feel anything but awesome about the future of Catan. Pete Fenlon and Coleman Charlton are giants in the history of hobby games, since they created Rolemaster and MERP. They have also been shepherds of the Catan brand since they joined Mayfair (along with other executives at the company). They know what they're doing, they know how to build giant enduring game brands and they're going to continue to work on that as part of Asmodee. 2. The price of Catan was already controlled with Mayfair. Again, this is because of our commitment to growing the hobby games industry. The viability of brick and mortar stores is absolutely critical to growing and nurturing game brands. No existing hobby game is monopoly or scrabble, or even Magic the Gathering. You need B&M stores to grow them. As I understand it, GW is both the manufacturer and the retailer. That's not the case here. No one wants to own the whole retail chain. They just want to manage it in such a way that components critical to its survival can continue to thrive. Hope this answers some questions. [/QUOTE]
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Asmodee Acquires Catan English Language License From Mayfair
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