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<blockquote data-quote="Col_Pladoh" data-source="post: 3660006" data-attributes="member: 796"><p>Sorry Molonel,</p><p></p><p>But you are misinformed.</p><p></p><p>The peak sales of <em>Dragon</em> Magazine were back in 1983, that number was at well over at 200,000 copies per issue with a pass-around factor of 4.2 readers per copy. That was small compared to the number of estimated players in North America, 5.5 million active that year according to survey data. When 2E was released about 50% of the AD&D regular audience did not buy the game, so TSR lost half of its customer base in one fell swoop. 3E, according to WotC's own surveys has, or had, a maximum of 3.2 million players, that number including those that occasionally engage in RPG activity--the same as was true of the TSR estimate, but the active base was more than 3.2 million.</p><p></p><p>WorC seems to be expending little in the way of advertising and promotion dollars to recruit new young players unlike TSE that expended a lot of money on TV, radio, and print ads, not to mention all the customer good will events that were sponsored--GenCon and the RPGA most notably, but <em>Dragon</em> Magazine was in that category for many years, say until c. 1978</p><p></p><p>It is quite noteworthy that comparative sales figures for the PAD&D core rules books and those for 3E have never been released.</p><p></p><p>Cheerio,</p><p>Gary</p></blockquote><p></p>
[QUOTE="Col_Pladoh, post: 3660006, member: 796"] Sorry Molonel, But you are misinformed. The peak sales of [I]Dragon[/I] Magazine were back in 1983, that number was at well over at 200,000 copies per issue with a pass-around factor of 4.2 readers per copy. That was small compared to the number of estimated players in North America, 5.5 million active that year according to survey data. When 2E was released about 50% of the AD&D regular audience did not buy the game, so TSR lost half of its customer base in one fell swoop. 3E, according to WotC's own surveys has, or had, a maximum of 3.2 million players, that number including those that occasionally engage in RPG activity--the same as was true of the TSR estimate, but the active base was more than 3.2 million. WorC seems to be expending little in the way of advertising and promotion dollars to recruit new young players unlike TSE that expended a lot of money on TV, radio, and print ads, not to mention all the customer good will events that were sponsored--GenCon and the RPGA most notably, but [I]Dragon[/I] Magazine was in that category for many years, say until c. 1978 It is quite noteworthy that comparative sales figures for the PAD&D core rules books and those for 3E have never been released. Cheerio, Gary [/QUOTE]
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