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Convincing 4th Edition players to consider 5th Edition
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<blockquote data-quote="Tony Vargas" data-source="post: 5960195" data-attributes="member: 996"><p>My guess, from both simple logic and the way they're acting, is that the demographic they are targeting is the kids (now in their 40s) who made D&D a fad in the 80s. It's a classic - cliched, really - marketing strategy. Wait 20 or 30 years until people who have fond memories of a fad are feeling old and in their peak earning years, and then 'bring back' the fad to make a few bucks. WotC very clearly already tried this with the 'Red Box' a couple of years ago. I guess it must have been wildly successful, because they're re-printing AD&D 1e, as well. But, that's just a guess.</p><p></p><p></p><p>I'm no telepath, but I wouldn't be shocked if that's what some brilliant marketeer at WotC is thinking. Maybe not "any old piece of garbage," but "any new book with 'D&D Players Handbook' on the cover." The logic is simple. 4e fans adopted that latest editions, while fans of earlier eds rejected it. That is consistent with (though by no means proof) 4e fans being enthusiastic adopters of any new edition, who could therefor be counted on to buy 5e, regardless of it's overall quality or resemblance to 4e. (That's jumping to a conclusion, of course, it may also be that fans of 4e actually like it.) Fans of other eds, OTOH, reject later eds. That's consistent with (but not proof that) they have a clear preference for the mechanics and other content of their edition of choice, who would have to be courted by an edition very similar to their favorite. (That's also jumping to a conclusion, of course, they could just be set in their ways or nostalgic, in which case nothing short of a re-print or re-launch of their favored ed would be of interest.)</p></blockquote><p></p>
[QUOTE="Tony Vargas, post: 5960195, member: 996"] My guess, from both simple logic and the way they're acting, is that the demographic they are targeting is the kids (now in their 40s) who made D&D a fad in the 80s. It's a classic - cliched, really - marketing strategy. Wait 20 or 30 years until people who have fond memories of a fad are feeling old and in their peak earning years, and then 'bring back' the fad to make a few bucks. WotC very clearly already tried this with the 'Red Box' a couple of years ago. I guess it must have been wildly successful, because they're re-printing AD&D 1e, as well. But, that's just a guess. I'm no telepath, but I wouldn't be shocked if that's what some brilliant marketeer at WotC is thinking. Maybe not "any old piece of garbage," but "any new book with 'D&D Players Handbook' on the cover." The logic is simple. 4e fans adopted that latest editions, while fans of earlier eds rejected it. That is consistent with (though by no means proof) 4e fans being enthusiastic adopters of any new edition, who could therefor be counted on to buy 5e, regardless of it's overall quality or resemblance to 4e. (That's jumping to a conclusion, of course, it may also be that fans of 4e actually like it.) Fans of other eds, OTOH, reject later eds. That's consistent with (but not proof that) they have a clear preference for the mechanics and other content of their edition of choice, who would have to be courted by an edition very similar to their favorite. (That's also jumping to a conclusion, of course, they could just be set in their ways or nostalgic, in which case nothing short of a re-print or re-launch of their favored ed would be of interest.) [/QUOTE]
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