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Costs of a kickstarter project (transparency)
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<blockquote data-quote="Whizbang Dustyboots" data-source="post: 8817365" data-attributes="member: 11760"><p>I would have gotten an outside writer for the ads. I saw them on Facebook and I think YouTube, and they weren't clear, coming in cold, exactly what was on offer. On Facebook, there were ads that referenced "the folklore," but not <em>which</em> folklore. Specificity would help attract the right audience (there are folks who will buy anything Celtic and others who will jump over a wall to get something based on American Tall Tales) and it adds polish to the whole proceeding.</p><p></p><p>This isn't a you problem -- I see a lot of Kickstarter campaigns clearly written by people close to the product and they often skim over stuff that they subconsciously think everyone knows, since the writer knows this stuff backwards and forwards. (And, not an issue you had, but lordy, the number of campaigns that have typos in them -- definitely everyone should have someone copy edit their stuff before the campaign goes live.)</p><p></p><p>I really appreciate this transparency, by the way. This is all a bit of a black box to those on the outside. It's good to see the high costs (and yikes to those) but the high possible upsides.</p></blockquote><p></p>
[QUOTE="Whizbang Dustyboots, post: 8817365, member: 11760"] I would have gotten an outside writer for the ads. I saw them on Facebook and I think YouTube, and they weren't clear, coming in cold, exactly what was on offer. On Facebook, there were ads that referenced "the folklore," but not [I]which[/I] folklore. Specificity would help attract the right audience (there are folks who will buy anything Celtic and others who will jump over a wall to get something based on American Tall Tales) and it adds polish to the whole proceeding. This isn't a you problem -- I see a lot of Kickstarter campaigns clearly written by people close to the product and they often skim over stuff that they subconsciously think everyone knows, since the writer knows this stuff backwards and forwards. (And, not an issue you had, but lordy, the number of campaigns that have typos in them -- definitely everyone should have someone copy edit their stuff before the campaign goes live.) I really appreciate this transparency, by the way. This is all a bit of a black box to those on the outside. It's good to see the high costs (and yikes to those) but the high possible upsides. [/QUOTE]
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