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<blockquote data-quote="Toben the Many" data-source="post: 5346927" data-attributes="member: 19273"><p>Well, the ad is obviously directed at two different groups of people. By putting it in the red box, by calling it the red box, and by putting the old art on the cover, they are obviously going to the nostalgia factor. They are aiming right at all of the lapsed players who will get a zap of good memories from the art and the music, frankly. When I first started playing, that was most certainly the kind of music I listened to and what was on the cassette tape at the time. </p><p></p><p>However, I think it's very effective for new players as well. Most kids that I know love retro stuff and retro-feeling material. They listen to most of the same music that I listened to in the 70's and 80's. But what's more is that the ad is just very <em>intriguing</em>. I like the fact that the ad doesn't really tell you much. What you want someone to do is to get intrigued and go out and explore what the heck the red box is and what it's all about.</p><p></p><p>One more thing - there's just no way you could inject a full description of what the red box is into a 30 second ad. Especially not without it being cheesy. I love what they've done with this.</p></blockquote><p></p>
[QUOTE="Toben the Many, post: 5346927, member: 19273"] Well, the ad is obviously directed at two different groups of people. By putting it in the red box, by calling it the red box, and by putting the old art on the cover, they are obviously going to the nostalgia factor. They are aiming right at all of the lapsed players who will get a zap of good memories from the art and the music, frankly. When I first started playing, that was most certainly the kind of music I listened to and what was on the cassette tape at the time. However, I think it's very effective for new players as well. Most kids that I know love retro stuff and retro-feeling material. They listen to most of the same music that I listened to in the 70's and 80's. But what's more is that the ad is just very [i]intriguing[/i]. I like the fact that the ad doesn't really tell you much. What you want someone to do is to get intrigued and go out and explore what the heck the red box is and what it's all about. One more thing - there's just no way you could inject a full description of what the red box is into a 30 second ad. Especially not without it being cheesy. I love what they've done with this. [/QUOTE]
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