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D&D Movie Hit or Flop?
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<blockquote data-quote="mamba" data-source="post: 9060179" data-attributes="member: 7034611"><p>well, if you think that any company spends money that they do not see a return on, in whatever form, then I cannot help you</p><p></p><p></p><p>the case that was described had the money wasted, basically the scenario was 'WotC already earns 200M with D&D, they can afford to spend 100M without making it back in ticket sales or growing the game'</p><p></p><p><strong>If</strong> WotC gets enough long term marketing benefit / growth from HAT, then we are back to the movie recouping its cost (see the first sentence of mine you quoted, where you even cut off that part from the post...), but right now that is a big if.</p><p></p><p></p><p>common sense, even you agree</p><p></p><p></p><p></p><p>None of my posts disagree with that. When I write that Hasbro wants to make a profit on the movie, this is not limited to ticket sales, it also includes merchandising sales and marketing.</p><p></p><p>The only question is whether given the large gap between cost and ticket sales, can merchandising and marketing / brand growth cover that gap..</p><p></p><p></p><p>Even then it is a lot of money. No one is spending that without expecting to receive more back.</p></blockquote><p></p>
[QUOTE="mamba, post: 9060179, member: 7034611"] well, if you think that any company spends money that they do not see a return on, in whatever form, then I cannot help you the case that was described had the money wasted, basically the scenario was 'WotC already earns 200M with D&D, they can afford to spend 100M without making it back in ticket sales or growing the game' [B]If[/B] WotC gets enough long term marketing benefit / growth from HAT, then we are back to the movie recouping its cost (see the first sentence of mine you quoted, where you even cut off that part from the post...), but right now that is a big if. common sense, even you agree None of my posts disagree with that. When I write that Hasbro wants to make a profit on the movie, this is not limited to ticket sales, it also includes merchandising sales and marketing. The only question is whether given the large gap between cost and ticket sales, can merchandising and marketing / brand growth cover that gap.. Even then it is a lot of money. No one is spending that without expecting to receive more back. [/QUOTE]
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