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D&D, only for children
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<blockquote data-quote="jdrakeh" data-source="post: 2742496" data-attributes="member: 13892"><p>I think that, as the hobby has grown older, so has the bulk of publishers moved away from marketing towards children. Arguably, in the beginning, this was necessary - but since that time, the hobby has established a large fanbase (the majority of whom fall into the age range I mentioned in my previous post), and publishers know this. Gone are the days of <em>creating</em> a fanbase - why waste resources doing that when you can market directly to one that already exists? </p><p></p><p>Also, purchasing trends and rising price points have necessitated a shift in target age groups - how many 10 year-old kids do you see with enough allowance to buy a $35+ RPG book every week? Established fans in the 24-35 age range can (and do) usually pick up a handful of those books every week. It makes a lot more sense to market your products to the people that can easily afford to buy them and do so frequently, than to market them to the demographic that can only afford them once in a great while and tend to get sidetracked by other pursuits. </p><p></p><p></p><p></p><p>I'm not a subscriber to Maxim but, yes, I believe you're right - they did run a lot of ads in Maxim, PC Gamer and a few other adult-oriented publications during the run-up to the 3.0 release. I saw very little marketing aimed at non-hobbyists or children.</p></blockquote><p></p>
[QUOTE="jdrakeh, post: 2742496, member: 13892"] I think that, as the hobby has grown older, so has the bulk of publishers moved away from marketing towards children. Arguably, in the beginning, this was necessary - but since that time, the hobby has established a large fanbase (the majority of whom fall into the age range I mentioned in my previous post), and publishers know this. Gone are the days of [i]creating[/i] a fanbase - why waste resources doing that when you can market directly to one that already exists? Also, purchasing trends and rising price points have necessitated a shift in target age groups - how many 10 year-old kids do you see with enough allowance to buy a $35+ RPG book every week? Established fans in the 24-35 age range can (and do) usually pick up a handful of those books every week. It makes a lot more sense to market your products to the people that can easily afford to buy them and do so frequently, than to market them to the demographic that can only afford them once in a great while and tend to get sidetracked by other pursuits. I'm not a subscriber to Maxim but, yes, I believe you're right - they did run a lot of ads in Maxim, PC Gamer and a few other adult-oriented publications during the run-up to the 3.0 release. I saw very little marketing aimed at non-hobbyists or children. [/QUOTE]
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