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<blockquote data-quote="catsclaw227" data-source="post: 4754872" data-attributes="member: 14197"><p>The purpose of these kinds of skip patterns is to make sure you are polling a group that has much more vested interest or a more valid opinion about something.</p><p></p><p>For example a Food company is doing a survey about fast food restaurants, asking about the menu and what things they like.</p><p></p><p>The first question will ask which FF joints they have eaten at in the past year. If they answer the "none" option, they might skip past a WHOLE bunch of questions like "Did you prefer the Whopper or the Quarter Pounder?"</p><p></p><p>I think, in the case of the WOTC survey, one of the questions was something like "Do you play D&D?". Well, if you answered "no", you might not have been the target audience for the "What can we do to make the DDI better" master survey topic. The non-playing D&D respondent, if taken through the whole survey, will unnecessarily skew answers because, well they just AREN'T a primary, secondary or even a tertiary target for the DDI.</p><p></p><p>You might not like that these kinds of survey methods exist, but years of hardcore statistical analysis tells these kinds of research marketing specialists that your answers will only incorrectly or adversely affect the outcomes that could help the company that pays them to survey you.</p><p></p><p>And, recalling the URL, I think this was an outsourced survey.</p></blockquote><p></p>
[QUOTE="catsclaw227, post: 4754872, member: 14197"] The purpose of these kinds of skip patterns is to make sure you are polling a group that has much more vested interest or a more valid opinion about something. For example a Food company is doing a survey about fast food restaurants, asking about the menu and what things they like. The first question will ask which FF joints they have eaten at in the past year. If they answer the "none" option, they might skip past a WHOLE bunch of questions like "Did you prefer the Whopper or the Quarter Pounder?" I think, in the case of the WOTC survey, one of the questions was something like "Do you play D&D?". Well, if you answered "no", you might not have been the target audience for the "What can we do to make the DDI better" master survey topic. The non-playing D&D respondent, if taken through the whole survey, will unnecessarily skew answers because, well they just AREN'T a primary, secondary or even a tertiary target for the DDI. You might not like that these kinds of survey methods exist, but years of hardcore statistical analysis tells these kinds of research marketing specialists that your answers will only incorrectly or adversely affect the outcomes that could help the company that pays them to survey you. And, recalling the URL, I think this was an outsourced survey. [/QUOTE]
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