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<blockquote data-quote="I'm A Banana" data-source="post: 7673561" data-attributes="member: 2067"><p>Seems to show that Chris Perkins things that the main point of Dragon magazine was news and previews for D&D, and that Matt Champan thinks "the next level" of "the traditional magazine format" is basically advertising. </p><p></p><p>I think there is ample room to disagree with both of those.</p><p></p><p></p><p></p><p>They could make this little thing really valuable without necessarily cramming game rule options into it. They're already doing interviews with the creators - those can be much less puff-piece-y and much more meaty, drilling down to particular design decisions or interesting new things they're doing. They could talk about D&D products like the audience is an expert on them while advertising for their upcoming whatever - talking about maybe why videogames are a good fit, how this is going to be different this time, whatever they've got going on with Pendleton Ward, some idea of how the next adventure is going to be Alice in Wonderland inspired, art previews, character previews, etc., etc. There's ways to add some dimension to your advertainment so people don't feel like its a waste of time. Good advertainment is welcome, embraced, enthusiastically. It's not like D&D fans don't want to see new D&D products that advertise to the D&D fanbase. </p><p></p><p>It's entirely possible that even in the world of advertainment, this is not very good advertainment (though it may be entirely functional, and that might be all that WotC hopes from it).</p></blockquote><p></p>
[QUOTE="I'm A Banana, post: 7673561, member: 2067"] Seems to show that Chris Perkins things that the main point of Dragon magazine was news and previews for D&D, and that Matt Champan thinks "the next level" of "the traditional magazine format" is basically advertising. I think there is ample room to disagree with both of those. They could make this little thing really valuable without necessarily cramming game rule options into it. They're already doing interviews with the creators - those can be much less puff-piece-y and much more meaty, drilling down to particular design decisions or interesting new things they're doing. They could talk about D&D products like the audience is an expert on them while advertising for their upcoming whatever - talking about maybe why videogames are a good fit, how this is going to be different this time, whatever they've got going on with Pendleton Ward, some idea of how the next adventure is going to be Alice in Wonderland inspired, art previews, character previews, etc., etc. There's ways to add some dimension to your advertainment so people don't feel like its a waste of time. Good advertainment is welcome, embraced, enthusiastically. It's not like D&D fans don't want to see new D&D products that advertise to the D&D fanbase. It's entirely possible that even in the world of advertainment, this is not very good advertainment (though it may be entirely functional, and that might be all that WotC hopes from it). [/QUOTE]
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