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Estimating D&D’s Revenue, Teos Abadia crunches the numbers.
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<blockquote data-quote="darjr" data-source="post: 9161141" data-attributes="member: 52905"><p>Teos stresses this is an estimate. I do have a few quibbles but I think it’s a good estimate.</p><p></p><p>The interesting thing is that it looks like we do have full sales numbers for the starter set. That helped out many other numbers into perspective.</p><p></p><p>[URL unfurl="true"]https://alphastream.org/index.php/2023/10/13/estimating-dds-revenue/[/URL]</p><p></p><p>[callout]Fortunately, in an interview with Stan! about the Pokemon game on the official D&D podcast, Stan! said that there had been around 800k sales in 2017 for the PHB. I have separately heard that the number could be as high as 1M sales in 2017.</p><p></p><p>On the <a href="https://www.youtube.com/watch?v=DeFqzJiWrSw&ab_channel=RollForCombat" target="_blank">Roll for Combat video</a>, the hosts showed the image below, which provides us a rough estimate of the BookScan PH sales in 2017, somewhere around 200-250k in sales. This suggests BookScan data may be roughly a quarter of all sales for D&D.[/callout]</p><p></p><p>Starter set numbers shared in a Forbes article, I think that may deserve its own thread.</p><p></p><p>[callout]Jan 12, 2015, when the Starter had 44,665. Extrapolating from the weekly sales around that time, the end of 2014 has roughly 42,915 sales for the Starter Set. This is 34% of the amount shared on Forbes.[/callout]</p></blockquote><p></p>
[QUOTE="darjr, post: 9161141, member: 52905"] Teos stresses this is an estimate. I do have a few quibbles but I think it’s a good estimate. The interesting thing is that it looks like we do have full sales numbers for the starter set. That helped out many other numbers into perspective. [URL unfurl="true"]https://alphastream.org/index.php/2023/10/13/estimating-dds-revenue/[/URL] [callout]Fortunately, in an interview with Stan! about the Pokemon game on the official D&D podcast, Stan! said that there had been around 800k sales in 2017 for the PHB. I have separately heard that the number could be as high as 1M sales in 2017. On the [URL='https://www.youtube.com/watch?v=DeFqzJiWrSw&ab_channel=RollForCombat']Roll for Combat video[/URL], the hosts showed the image below, which provides us a rough estimate of the BookScan PH sales in 2017, somewhere around 200-250k in sales. This suggests BookScan data may be roughly a quarter of all sales for D&D.[/callout] Starter set numbers shared in a Forbes article, I think that may deserve its own thread. [callout]Jan 12, 2015, when the Starter had 44,665. Extrapolating from the weekly sales around that time, the end of 2014 has roughly 42,915 sales for the Starter Set. This is 34% of the amount shared on Forbes.[/callout] [/QUOTE]
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Community
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Estimating D&D’s Revenue, Teos Abadia crunches the numbers.
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