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Estimating D&D’s Revenue, Teos Abadia crunches the numbers.
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<blockquote data-quote="Parmandur" data-source="post: 9161212" data-attributes="member: 6780330"><p>Hoooooly Moooooley.</p><p></p><p>Teos makes a solid case here, st least for ballpark figures. I was taking rhe book scan figures with a grain of salt, thinking it might be more 60% than 75% in this case, maybe 50%. But I think he is right, they might be more like a quarter.</p><p></p><p>A little more supporting evidence: the ratios of DMG and PHB sales in bookscan suggest a given table might have 2 PHBs per DM, which fits my experience. So if we assume that the Bookscan PHB sales are a quarter of all PHB sales, and that about half that number is the number of 5E groups...then multiply by 5-6 people...we come to around 12 million total. Which just ao happens to be the neighborhood of claimed Beyond accounts per WotC. So, I think he is right about the size of the audience, though the actual moneynprt may be rougher.</p></blockquote><p></p>
[QUOTE="Parmandur, post: 9161212, member: 6780330"] Hoooooly Moooooley. Teos makes a solid case here, st least for ballpark figures. I was taking rhe book scan figures with a grain of salt, thinking it might be more 60% than 75% in this case, maybe 50%. But I think he is right, they might be more like a quarter. A little more supporting evidence: the ratios of DMG and PHB sales in bookscan suggest a given table might have 2 PHBs per DM, which fits my experience. So if we assume that the Bookscan PHB sales are a quarter of all PHB sales, and that about half that number is the number of 5E groups...then multiply by 5-6 people...we come to around 12 million total. Which just ao happens to be the neighborhood of claimed Beyond accounts per WotC. So, I think he is right about the size of the audience, though the actual moneynprt may be rougher. [/QUOTE]
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Community
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Estimating D&D’s Revenue, Teos Abadia crunches the numbers.
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