Menu
News
All News
Dungeons & Dragons
Level Up: Advanced 5th Edition
Pathfinder
Starfinder
Warhammer
2d20 System
Year Zero Engine
Industry News
Reviews
Dragon Reflections
Columns
Weekly Digests
Weekly News Digest
Freebies, Sales & Bundles
RPG Print News
RPG Crowdfunding News
Game Content
ENterplanetary DimENsions
Mythological Figures
Opinion
Worlds of Design
Peregrine's Next
RPG Evolution
Other Columns
From the Freelancing Frontline
Monster ENcyclopedia
WotC/TSR Alumni Look Back
4 Hours w/RSD (Ryan Dancey)
The Road to 3E (Jonathan Tweet)
Greenwood's Realms (Ed Greenwood)
Drawmij's TSR (Jim Ward)
Community
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Resources
Wiki
Pages
Latest activity
Media
New media
New comments
Search media
Downloads
Latest reviews
Search resources
EN Publishing
Store
EN5ider
Adventures in ZEITGEIST
Awfully Cheerful Engine
What's OLD is NEW
Judge Dredd & The Worlds Of 2000AD
War of the Burning Sky
Level Up: Advanced 5E
Events & Releases
Upcoming Events
Private Events
Featured Events
Socials!
Twitch
YouTube
Facebook (EN Publishing)
Facebook (EN World)
Twitter
Instagram
TikTok
Podcast
Features
Top 5 RPGs Compiled Charts 2004-Present
Adventure Game Industry Market Research Summary (RPGs) V1.0
Ryan Dancey: Acquiring TSR
Q&A With Gary Gygax
D&D Rules FAQs
TSR, WotC, & Paizo: A Comparative History
D&D Pronunciation Guide
Million Dollar TTRPG Kickstarters
Tabletop RPG Podcast Hall of Fame
Eric Noah's Unofficial D&D 3rd Edition News
D&D in the Mainstream
D&D & RPG History
About Morrus
Log in
Register
What's new
Search
Search
Search titles only
By:
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Menu
Log in
Register
Install the app
Install
The
VOIDRUNNER'S CODEX
is LIVE! Explore new worlds, fight oppressive empires, fend off fearsome aliens, and wield deadly psionics with this comprehensive boxed set expansion for 5E and A5E!
Community
General Tabletop Discussion
*TTRPGs General
Gamers vs Companies
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="Treebore" data-source="post: 4748977" data-attributes="member: 10177"><p>In an ideal world I, as a business owner, provide my customers with the best serve and quality I can at the best price I can. When I fail to do that I expect to lose customers, because it is the customers job to look for the best product, at the best price, to make their hard earned money work for them as much as possible.</p><p></p><p>That is my basic premise as a business owner, and that is my basic premise as a customer.</p><p></p><p>Like my current business I am starting up, I could charge more than $5/pound, I could charge as much as maybe $8/lbs. I won't though. My business model numbers predict I'll clear 100 to 135 thousand per year at my current price, and that more than amply rewards me for my efforts. In fact I can probably soak up several years of price increases on my operating costs side before I'll feel impacted enough to raise my prices.</p><p></p><p>Corporations have a different motivation. They answer to share holders, and all they care about is returns. So as a corporation I would be very strongly encouraged, if not forced, to charge $8/pound rather than $5/pound, not because I need to, but because my investors demand I maximize their returns on their investment. They don't care about "fair pricing", they only care about fleecing the consumers for every penny they can.</p><p></p><p>To be fair, many small business' have the same philosophy as share holders. I have known people who shut down their business not because they were losing money, not because they weren't making enough money, but because they weren't making as much money as they thought they should. So they shut down a business that was still clearing $60,000/year for him, because he wasn't making the $90,000+ per year he thought he should be making. So he let go of his 6 employees and closed down his business when his lease ran out. Then he got a normal job making about $35/year+ medical and dental.</p><p></p><p>Personally I thought he was insane, but thats how he thought being a business owner should work, so...</p><p></p><p></p><p>Now as a customer, I have every right to make my money work for me as much as possible. If I can't put it in the stock market, etc... then at the very least I can do is get the best product I can at the lowest price I can find. The internet has been a godsend for this.</p><p></p><p>I literally have all of my grocery stores, walmart, sears, target, Sams Wholesale, Costco, etc.... bookmarked. Every month when I prepare my shopping list, derived from my monthly menu, I use their websites to see who is selling what for the best price, and make up my shopping lists based on which stores have what at the best price. Doing this, just this month alone, saved me $238 versus going to just one store and buying everything in that one store. I also have several coupon sites bookmarked, and make heavy use of them, which contributed to my saving that $238 substantially. Not to mention the store coupons the stores themselves often provide. </p><p></p><p>This is just with food. I do this for everything. Tools, car battery, clothing, absolutely everything. My money goes hundreds of dollars further each and every month than someone who does not bother doing any of this, which is a shockingly large number of people. The last time I bought a used car I used the internet to search for deals within 200 miles of me. I had to drive 120 miles, but it saved me over $1200 on my new used car.</p><p></p><p>So when it comes to RPG books, why should I do things any differently? My habits save me over $5,000/year in comparison to people who don't do things the way I do. By buying my books at Amazon, eBay, etc... I am able to buy way more books than I could if I bought them all at a RPG store. Especially with eBay and similar factored in I am able to buy twice as much as I would at the LGS. So why in the world should I go to the LGS and buy my books there?</p><p></p><p>Now why is WOTC "evil", well I don't think they are. I think they are making big customer satisfaction mistakes, and as a previous successful business owner, and one who is starting up a new business right now, I am very fully aware of how angering your customers cuts your business throat.</p><p></p><p>Customers have every right, and every expectation, to be happy with what they buy, and being able to buy it in the first place. WOTC is being extremely foolish to do many of the things they have done, because it does hurt their bottom line. This PDF fiasco will probably hurt them more than anything else they have done. So not only are they being foolish in how they treat their customers, but their stock holders aren't going to be happy either. Sooner or later someone at WOTC is going to be held accountable, and they will be given their golden parachute and someone else will be given a chance to actually run the company in a profit growing manner.</p></blockquote><p></p>
[QUOTE="Treebore, post: 4748977, member: 10177"] In an ideal world I, as a business owner, provide my customers with the best serve and quality I can at the best price I can. When I fail to do that I expect to lose customers, because it is the customers job to look for the best product, at the best price, to make their hard earned money work for them as much as possible. That is my basic premise as a business owner, and that is my basic premise as a customer. Like my current business I am starting up, I could charge more than $5/pound, I could charge as much as maybe $8/lbs. I won't though. My business model numbers predict I'll clear 100 to 135 thousand per year at my current price, and that more than amply rewards me for my efforts. In fact I can probably soak up several years of price increases on my operating costs side before I'll feel impacted enough to raise my prices. Corporations have a different motivation. They answer to share holders, and all they care about is returns. So as a corporation I would be very strongly encouraged, if not forced, to charge $8/pound rather than $5/pound, not because I need to, but because my investors demand I maximize their returns on their investment. They don't care about "fair pricing", they only care about fleecing the consumers for every penny they can. To be fair, many small business' have the same philosophy as share holders. I have known people who shut down their business not because they were losing money, not because they weren't making enough money, but because they weren't making as much money as they thought they should. So they shut down a business that was still clearing $60,000/year for him, because he wasn't making the $90,000+ per year he thought he should be making. So he let go of his 6 employees and closed down his business when his lease ran out. Then he got a normal job making about $35/year+ medical and dental. Personally I thought he was insane, but thats how he thought being a business owner should work, so... Now as a customer, I have every right to make my money work for me as much as possible. If I can't put it in the stock market, etc... then at the very least I can do is get the best product I can at the lowest price I can find. The internet has been a godsend for this. I literally have all of my grocery stores, walmart, sears, target, Sams Wholesale, Costco, etc.... bookmarked. Every month when I prepare my shopping list, derived from my monthly menu, I use their websites to see who is selling what for the best price, and make up my shopping lists based on which stores have what at the best price. Doing this, just this month alone, saved me $238 versus going to just one store and buying everything in that one store. I also have several coupon sites bookmarked, and make heavy use of them, which contributed to my saving that $238 substantially. Not to mention the store coupons the stores themselves often provide. This is just with food. I do this for everything. Tools, car battery, clothing, absolutely everything. My money goes hundreds of dollars further each and every month than someone who does not bother doing any of this, which is a shockingly large number of people. The last time I bought a used car I used the internet to search for deals within 200 miles of me. I had to drive 120 miles, but it saved me over $1200 on my new used car. So when it comes to RPG books, why should I do things any differently? My habits save me over $5,000/year in comparison to people who don't do things the way I do. By buying my books at Amazon, eBay, etc... I am able to buy way more books than I could if I bought them all at a RPG store. Especially with eBay and similar factored in I am able to buy twice as much as I would at the LGS. So why in the world should I go to the LGS and buy my books there? Now why is WOTC "evil", well I don't think they are. I think they are making big customer satisfaction mistakes, and as a previous successful business owner, and one who is starting up a new business right now, I am very fully aware of how angering your customers cuts your business throat. Customers have every right, and every expectation, to be happy with what they buy, and being able to buy it in the first place. WOTC is being extremely foolish to do many of the things they have done, because it does hurt their bottom line. This PDF fiasco will probably hurt them more than anything else they have done. So not only are they being foolish in how they treat their customers, but their stock holders aren't going to be happy either. Sooner or later someone at WOTC is going to be held accountable, and they will be given their golden parachute and someone else will be given a chance to actually run the company in a profit growing manner. [/QUOTE]
Insert quotes…
Verification
Post reply
Community
General Tabletop Discussion
*TTRPGs General
Gamers vs Companies
Top