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Hasbro Bets Big on D&D
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<blockquote data-quote="darjr" data-source="post: 8852326" data-attributes="member: 52905"><p>During today's 'Hasbro Fireside Chat', Hasbro's Chris Cocks, chief executive officer, and Cynthia Williams, president of Wizards of the Coast and Digital Gaming mentioned D&D, and about betting big on its name. This was in addition to the <em>Magic: The Gathering</em> discussion they held on the same call.</p><p></p><p>[ATTACH=full]269153[/ATTACH]</p><p></p><p>The following are rough notes on what they said.</p><p></p><p><strong>D&D Beyond</strong></p><ul> <li data-xf-list-type="ul">Leaning heavily on D&D Beyond</li> <li data-xf-list-type="ul">13 million registered users</li> <li data-xf-list-type="ul">Give them more ways to express their fandom</li> <li data-xf-list-type="ul">Hired 350 people last year</li> <li data-xf-list-type="ul">Low attrition</li> </ul><p><strong>What’s next for D&D</strong></p><ul> <li data-xf-list-type="ul">Never been more popular</li> <li data-xf-list-type="ul">Brand under-monetized</li> <li data-xf-list-type="ul">Excited about D&D Beyond possibilities</li> <li data-xf-list-type="ul">Empower accessibility and development of the user base.</li> <li data-xf-list-type="ul">Data driven insight</li> <li data-xf-list-type="ul">Window into how players are playing</li> <li data-xf-list-type="ul">Companion app on their phone</li> <li data-xf-list-type="ul">Start future monetization starting with D&D Beyond</li> <li data-xf-list-type="ul">DMs are 20% of the audience but lions share of purchases</li> <li data-xf-list-type="ul">Digital game recurrent spending for post sale revenue.</li> <li data-xf-list-type="ul">Speed of digital can expand, yearly book model to include current digital style models.</li> <li data-xf-list-type="ul">Reach highly engaged multigenerational fans.</li> <li data-xf-list-type="ul">Dungeons and Dragons has recognition, 10 out of 10</li> <li data-xf-list-type="ul">Cultural phenomenon right now.</li> <li data-xf-list-type="ul">DND strategy is a broad four quadrant strategy</li> <li data-xf-list-type="ul">Like <em>Harry Potter</em> or <em>Lord of the Rings</em> or Marvel</li> <li data-xf-list-type="ul">New books and accessories, licensed game stuff, and D&D Beyond</li> <li data-xf-list-type="ul">Huge hopes for D&D</li> </ul><p><strong>What is success for the D&D Movie</strong></p><ul> <li data-xf-list-type="ul">First big light up oppourtunity for 4th quadrant</li> <li data-xf-list-type="ul">Significant marketing</li> <li data-xf-list-type="ul">They think it’ll have significant box office</li> <li data-xf-list-type="ul">It has second most viewed trailer at Paramount, only eclipsed by <em>Transformers</em></li> <li data-xf-list-type="ul">Will be licensed video games, some on movies</li> <li data-xf-list-type="ul">Then follow up other media, TV, other movies, etc.</li> <li data-xf-list-type="ul">Bullish on D&D.</li> </ul></blockquote><p></p>
[QUOTE="darjr, post: 8852326, member: 52905"] During today's 'Hasbro Fireside Chat', Hasbro's Chris Cocks, chief executive officer, and Cynthia Williams, president of Wizards of the Coast and Digital Gaming mentioned D&D, and about betting big on its name. This was in addition to the [I]Magic: The Gathering[/I] discussion they held on the same call. [ATTACH type="full" alt="Hasbro.jpg"]269153[/ATTACH] The following are rough notes on what they said. [B]D&D Beyond[/B] [LIST] [*]Leaning heavily on D&D Beyond [*]13 million registered users [*]Give them more ways to express their fandom [*]Hired 350 people last year [*]Low attrition [/LIST] [B]What’s next for D&D[/B] [LIST] [*]Never been more popular [*]Brand under-monetized [*]Excited about D&D Beyond possibilities [*]Empower accessibility and development of the user base. [*]Data driven insight [*]Window into how players are playing [*]Companion app on their phone [*]Start future monetization starting with D&D Beyond [*]DMs are 20% of the audience but lions share of purchases [*]Digital game recurrent spending for post sale revenue. [*]Speed of digital can expand, yearly book model to include current digital style models. [*]Reach highly engaged multigenerational fans. [*]Dungeons and Dragons has recognition, 10 out of 10 [*]Cultural phenomenon right now. [*]DND strategy is a broad four quadrant strategy [*]Like [I]Harry Potter[/I] or [I]Lord of the Rings[/I] or Marvel [*]New books and accessories, licensed game stuff, and D&D Beyond [*]Huge hopes for D&D [/LIST] [B]What is success for the D&D Movie[/B] [LIST] [*]First big light up oppourtunity for 4th quadrant [*]Significant marketing [*]They think it’ll have significant box office [*]It has second most viewed trailer at Paramount, only eclipsed by [I]Transformers[/I] [*]Will be licensed video games, some on movies [*]Then follow up other media, TV, other movies, etc. [*]Bullish on D&D. [/LIST] [/QUOTE]
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