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Hillside Games, Asheville: The Unfriendly Local Game Store
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<blockquote data-quote="gamerprinter" data-source="post: 5834279" data-attributes="member: 50895"><p>I don't do much web design anymore, but when I did, and was actively looking for better ways for small business to market themselves online, I've come to the conclusion that whatever the name of the actual store, the website needn't be named the same as the store itself. It is far better to choose a domain name that points to the product that you sell.</p><p> </p><p>Usually the best one's are taken, but if you were selling boardgames as the primary product carried, boardgames.com would be the best choice, no matter what the store is actually called.</p><p> </p><p>When you show up to the site, there should be a banner at the top declaring the name of the game shop, so search engine users can identify you specifically - especially if you are in close proximity to be local customers.</p><p> </p><p>I recently built a website for a local farm that produces grass fed beef (no hormone feeding) and they asked me to secure the domain - kaforskifarms.com. I told them that that was a poor choice, as who is going to look for kaforski, ever? It would be far smarter to choose grassfedbeef.com - which they told me was already taken. So I did a search and found illinoisgrassfedbeef.com was available. Since they are targetting Chicago based clients, this would be a good choice. So it's what they got for a domain.</p><p> </p><p>As long as the name of the company is a keyword phrase that is mentioned and repeated often on the first page, searches for your specific company name in your specific community will point to whatever domain you've chosen.</p><p> </p><p>If a competitor of mine tried to pull such a maneuver, I would laugh at the waste of money they spent on trying to do such a thing. They obviously aren't experienced marketers otherwise they'd know what they did would do nothing to prevent me from successfully marketing my company online.</p><p> </p><p>I wouldn't worry about it, just find a more generic name that points to your product or your community and product, and not try to match your company name, at least not for a domain.</p><p> </p><p>The other tip I'll give you. Once you've built your website and uploaded it into your host and it is active. Place a signature of your company website, with your account here at ENWorld. You don't have to directly market your new company, rather just post in a thread, like this thread, as you would normally post questions, etc. As long as your signature is with your post. Your website will be indexed by Google in 24 hours.</p><p> </p><p>If you submit a request for your site to be indexed by Google through their normal channels, it may take 3 to 6 months to get listed in Google. When I first opened gamer-printshop.com, I came here and changed my signature (as you can see at the bottom of my post) and I was listed in Google and Yahoo in under 24 hours (and on page 1 of the search engines).</p></blockquote><p></p>
[QUOTE="gamerprinter, post: 5834279, member: 50895"] I don't do much web design anymore, but when I did, and was actively looking for better ways for small business to market themselves online, I've come to the conclusion that whatever the name of the actual store, the website needn't be named the same as the store itself. It is far better to choose a domain name that points to the product that you sell. Usually the best one's are taken, but if you were selling boardgames as the primary product carried, boardgames.com would be the best choice, no matter what the store is actually called. When you show up to the site, there should be a banner at the top declaring the name of the game shop, so search engine users can identify you specifically - especially if you are in close proximity to be local customers. I recently built a website for a local farm that produces grass fed beef (no hormone feeding) and they asked me to secure the domain - kaforskifarms.com. I told them that that was a poor choice, as who is going to look for kaforski, ever? It would be far smarter to choose grassfedbeef.com - which they told me was already taken. So I did a search and found illinoisgrassfedbeef.com was available. Since they are targetting Chicago based clients, this would be a good choice. So it's what they got for a domain. As long as the name of the company is a keyword phrase that is mentioned and repeated often on the first page, searches for your specific company name in your specific community will point to whatever domain you've chosen. If a competitor of mine tried to pull such a maneuver, I would laugh at the waste of money they spent on trying to do such a thing. They obviously aren't experienced marketers otherwise they'd know what they did would do nothing to prevent me from successfully marketing my company online. I wouldn't worry about it, just find a more generic name that points to your product or your community and product, and not try to match your company name, at least not for a domain. The other tip I'll give you. Once you've built your website and uploaded it into your host and it is active. Place a signature of your company website, with your account here at ENWorld. You don't have to directly market your new company, rather just post in a thread, like this thread, as you would normally post questions, etc. As long as your signature is with your post. Your website will be indexed by Google in 24 hours. If you submit a request for your site to be indexed by Google through their normal channels, it may take 3 to 6 months to get listed in Google. When I first opened gamer-printshop.com, I came here and changed my signature (as you can see at the bottom of my post) and I was listed in Google and Yahoo in under 24 hours (and on page 1 of the search engines). [/QUOTE]
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