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How big's the RPG market?
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<blockquote data-quote="Pauper" data-source="post: 7751527" data-attributes="member: 17607"><p>It's a complicated issue, so taking any one source and treating it as authoritative is probably putting more weight on that data than it can really support, even if there are few other sources for the data.</p><p></p><p>It's kind of like saying, because we only have Aristotle's word for all this 'science' stuff, then Aristotle must have been right about everything he wrote.</p><p></p><p>With that said, the data on the overall size of the market is probably in the ballpark, since other data seems to be within the same order of magnitude. The NPD Group, for instance, does retail tracking for member retailers, and estimates the 'games and puzzles' segment of the North American toy industry to have been <a href="http://www.toyassociation.org/ta/research/data/u-s-sales-data/toys/research-and-data/data/us-sales-data.aspx?hkey=acea06b5-22e0-4bcc-a3bc-03532459e00d" target="_blank">just over $2 billion in 2016 and 2017</a>, with 2017 representing 4% growth over 2016.</p><p></p><p>Trying to extract specific conclusions or strategies from such general data is likely a mistake, though; for instance, some wag at Hasbro might take a look at that linked data and decide where WotC should really be focusing their energy is on RPG material for infants and preschoolers, since that market is, by the NPD numbers, over half again as large as the North American game and puzzle market. I'd like to imagine such a plan would seem ludicrous to the rest of us, but the truth is that extrapolating any kind of strategy out of this thin wash of data invites similar levels of error.</p><p></p><p>--</p><p>Pauper</p></blockquote><p></p>
[QUOTE="Pauper, post: 7751527, member: 17607"] It's a complicated issue, so taking any one source and treating it as authoritative is probably putting more weight on that data than it can really support, even if there are few other sources for the data. It's kind of like saying, because we only have Aristotle's word for all this 'science' stuff, then Aristotle must have been right about everything he wrote. With that said, the data on the overall size of the market is probably in the ballpark, since other data seems to be within the same order of magnitude. The NPD Group, for instance, does retail tracking for member retailers, and estimates the 'games and puzzles' segment of the North American toy industry to have been [URL="http://www.toyassociation.org/ta/research/data/u-s-sales-data/toys/research-and-data/data/us-sales-data.aspx?hkey=acea06b5-22e0-4bcc-a3bc-03532459e00d"]just over $2 billion in 2016 and 2017[/URL], with 2017 representing 4% growth over 2016. Trying to extract specific conclusions or strategies from such general data is likely a mistake, though; for instance, some wag at Hasbro might take a look at that linked data and decide where WotC should really be focusing their energy is on RPG material for infants and preschoolers, since that market is, by the NPD numbers, over half again as large as the North American game and puzzle market. I'd like to imagine such a plan would seem ludicrous to the rest of us, but the truth is that extrapolating any kind of strategy out of this thin wash of data invites similar levels of error. -- Pauper [/QUOTE]
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