Menu
News
All News
Dungeons & Dragons
Level Up: Advanced 5th Edition
Pathfinder
Starfinder
Warhammer
2d20 System
Year Zero Engine
Industry News
Reviews
Dragon Reflections
Columns
Weekly Digests
Weekly News Digest
Freebies, Sales & Bundles
RPG Print News
RPG Crowdfunding News
Game Content
ENterplanetary DimENsions
Mythological Figures
Opinion
Worlds of Design
Peregrine's Next
RPG Evolution
Other Columns
From the Freelancing Frontline
Monster ENcyclopedia
WotC/TSR Alumni Look Back
4 Hours w/RSD (Ryan Dancey)
The Road to 3E (Jonathan Tweet)
Greenwood's Realms (Ed Greenwood)
Drawmij's TSR (Jim Ward)
Community
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Resources
Wiki
Pages
Latest activity
Media
New media
New comments
Search media
Downloads
Latest reviews
Search resources
EN Publishing
Store
EN5ider
Adventures in ZEITGEIST
Awfully Cheerful Engine
What's OLD is NEW
Judge Dredd & The Worlds Of 2000AD
War of the Burning Sky
Level Up: Advanced 5E
Events & Releases
Upcoming Events
Private Events
Featured Events
Socials!
Twitch
YouTube
Facebook (EN Publishing)
Facebook (EN World)
Twitter
Instagram
TikTok
Podcast
Features
Top 5 RPGs Compiled Charts 2004-Present
Adventure Game Industry Market Research Summary (RPGs) V1.0
Ryan Dancey: Acquiring TSR
Q&A With Gary Gygax
D&D Rules FAQs
TSR, WotC, & Paizo: A Comparative History
D&D Pronunciation Guide
Million Dollar TTRPG Kickstarters
Tabletop RPG Podcast Hall of Fame
Eric Noah's Unofficial D&D 3rd Edition News
D&D in the Mainstream
D&D & RPG History
About Morrus
Log in
Register
What's new
Search
Search
Search titles only
By:
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Menu
Log in
Register
Install the app
Install
Community
General Tabletop Discussion
Promotions/Press
How Important is the D&D Brand?
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="billd91" data-source="post: 7652152" data-attributes="member: 3400"><p>Branding can be a tricky thing and means different things at different levels. To the outsider in markets like the US, D&D is probably about all they know about RPGs but it has been widely heard of. If anyone gets a hankering to try an RPG or get one for their kids, they're probably going to look for D&D. That's pretty huge because it makes D&D still the most attractive entrance to the RPG world.</p><p></p><p>On the other hand, to insiders, D&D usually means some specific things - or it does to certain groups of its fans. This is where 4e got into trouble with a segment of the D&D fan community - by applying that brand to a game that was substantially different from the other games that bore the same branding. You might argue that the D&D brand was perhaps too specific in the minds of the critics for WotC's intentions. Yet even among insiders, D&D's brand often retains a generic character akin to the outsider's view. There have been plenty of people on these boards posting that D&D is pretty much just getting together with friends to play fantasy RPGs that might not even be D&D, or even playing RPGs that aren't fantasy-based. </p><p></p><p>Ultimately, brand can be both powerful and weak and it's not always easy to forecast how things will turn out whenever the brand owner tries to exercise it.</p></blockquote><p></p>
[QUOTE="billd91, post: 7652152, member: 3400"] Branding can be a tricky thing and means different things at different levels. To the outsider in markets like the US, D&D is probably about all they know about RPGs but it has been widely heard of. If anyone gets a hankering to try an RPG or get one for their kids, they're probably going to look for D&D. That's pretty huge because it makes D&D still the most attractive entrance to the RPG world. On the other hand, to insiders, D&D usually means some specific things - or it does to certain groups of its fans. This is where 4e got into trouble with a segment of the D&D fan community - by applying that brand to a game that was substantially different from the other games that bore the same branding. You might argue that the D&D brand was perhaps too specific in the minds of the critics for WotC's intentions. Yet even among insiders, D&D's brand often retains a generic character akin to the outsider's view. There have been plenty of people on these boards posting that D&D is pretty much just getting together with friends to play fantasy RPGs that might not even be D&D, or even playing RPGs that aren't fantasy-based. Ultimately, brand can be both powerful and weak and it's not always easy to forecast how things will turn out whenever the brand owner tries to exercise it. [/QUOTE]
Insert quotes…
Verification
Post reply
Community
General Tabletop Discussion
Promotions/Press
How Important is the D&D Brand?
Top