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How Important is the D&D Brand?
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<blockquote data-quote="Scrivener of Doom" data-source="post: 7652173" data-attributes="member: 87576"><p>I don't believe the D&D brand has the cachet it once had.</p><p></p><p>Yes, it's practically synonymous with tabletop RPGs in many places but the market now seems so fragmented - even among those who play one of the many versions of D&D - that I don't think the brand means as much as it once did. I mean, tabletop RPGs are not exactly a boom industry, are they? Even D&D itself couldn't turn over USD50 million in a year: that's a medium-sized company, at best, notwithstanding the Hasbro parentage.</p><p></p><p></p><p></p><p>Agreed.</p><p></p><p>Too many FLGSs have been starved of product during the Mearlsian winding down of D&D sales and that has sent many to the wall and those that remain now have their loyalties elsewhere simply out of necessity. More importantly, the distributors have been starved of new D&D product during this time... and they don't know when the next edition is going to land.</p><p></p><p>Maybe D&D as a brand can recover from this and maybe it can't. But damage has been done.</p></blockquote><p></p>
[QUOTE="Scrivener of Doom, post: 7652173, member: 87576"] I don't believe the D&D brand has the cachet it once had. Yes, it's practically synonymous with tabletop RPGs in many places but the market now seems so fragmented - even among those who play one of the many versions of D&D - that I don't think the brand means as much as it once did. I mean, tabletop RPGs are not exactly a boom industry, are they? Even D&D itself couldn't turn over USD50 million in a year: that's a medium-sized company, at best, notwithstanding the Hasbro parentage. Agreed. Too many FLGSs have been starved of product during the Mearlsian winding down of D&D sales and that has sent many to the wall and those that remain now have their loyalties elsewhere simply out of necessity. More importantly, the distributors have been starved of new D&D product during this time... and they don't know when the next edition is going to land. Maybe D&D as a brand can recover from this and maybe it can't. But damage has been done. [/QUOTE]
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