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How Important is the D&D Brand?
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<blockquote data-quote="Radiating Gnome" data-source="post: 7652323" data-attributes="member: 150"><p>It's been pointed out before, but this report is just one avenue -- it's Pathfinder's primary avenue, but WOTC still has the DDI subscription going -- and even conservative estimates of that subscriber base would make some big changes to those figures. I think it's dangerous to read too much into just that one report. </p><p></p><p>Still, the upward trend of Pathfinder is strong, and it's fan base tends towards the fervent. It will be interesting to see what it takes to chip away at the pathfinder fanbase to win people back to D&D. </p><p></p><p>Also -- sales figures are still not a great way to try to measure the power of brand identity. I'd still argue that if you ask someone who is not part of the RPG community what Pathfinder is they're very unlikely to have any clear sense of what it is. </p><p></p><p>-rg</p></blockquote><p></p>
[QUOTE="Radiating Gnome, post: 7652323, member: 150"] It's been pointed out before, but this report is just one avenue -- it's Pathfinder's primary avenue, but WOTC still has the DDI subscription going -- and even conservative estimates of that subscriber base would make some big changes to those figures. I think it's dangerous to read too much into just that one report. Still, the upward trend of Pathfinder is strong, and it's fan base tends towards the fervent. It will be interesting to see what it takes to chip away at the pathfinder fanbase to win people back to D&D. Also -- sales figures are still not a great way to try to measure the power of brand identity. I'd still argue that if you ask someone who is not part of the RPG community what Pathfinder is they're very unlikely to have any clear sense of what it is. -rg [/QUOTE]
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