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How profitable is D&D 4E for a retailer?
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<blockquote data-quote="Blue" data-source="post: 4247263" data-attributes="member: 20564"><p><strong>Mixed support</strong></p><p></p><p>I'm in the US. My FLGS is owned by a friend, and he's talked about the same thing. He's doing a deep discount on the books to be in the neighborhood of amazon, and can't touch the gift box in price. And he has to charge local sales tax on top of it.</p><p></p><p>WotC seems to try to support local stores - give aways and promotional material, but because local gaming stores have to order through a distributor not directly due to the small order size compared to amazon, they have an extra layer of markup in there. It's like D&D brand philosophy is to support FLGS, but the whole distribution process favors the big guys like amazon or chain bookstores that can take advantage of significant volume discounts.</p><p></p><p>I'm buying from my local store, at the higher price. But my gaming budget is fixed, so I'll be buying less product this year to do so.</p><p></p><p>Cheers,</p><p>=Blue(23)</p></blockquote><p></p>
[QUOTE="Blue, post: 4247263, member: 20564"] [b]Mixed support[/b] I'm in the US. My FLGS is owned by a friend, and he's talked about the same thing. He's doing a deep discount on the books to be in the neighborhood of amazon, and can't touch the gift box in price. And he has to charge local sales tax on top of it. WotC seems to try to support local stores - give aways and promotional material, but because local gaming stores have to order through a distributor not directly due to the small order size compared to amazon, they have an extra layer of markup in there. It's like D&D brand philosophy is to support FLGS, but the whole distribution process favors the big guys like amazon or chain bookstores that can take advantage of significant volume discounts. I'm buying from my local store, at the higher price. But my gaming budget is fixed, so I'll be buying less product this year to do so. Cheers, =Blue(23) [/QUOTE]
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