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How to send a news scoop
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<blockquote data-quote="Morrus" data-source="post: 6780520" data-attributes="member: 1"><p><strong>tl;dr? Send an exclusive preview! It works wonders! </strong></p><p></p><p>I frequently get asked about what the best way to get news on EN World's news page is. I figured a short article explaining how I go about it might be of use to some folks! This isn't general advice - other websites (or, indeed, other columnists on this website) might do it differently, but this is how I do it. None of this is a rule or anything; it's just what I feel tends to work. I don't want to sound all rulesy about it; but this is what I find works best.</p><p></p><p>This isn't addressed to readers who send me scoops about stuff they heard/discovered; never stop doing that! This is more about the direct promotional side of things. The stuff that publishers and manufacturers send along.</p><p></p><p>First of all -- the way to do it is to email me. My email address is <a href="mailto:morrus@hotmail.com">morrus@hotmail.com</a>.</p><p></p><p>Now, as a preamble - I get a dozen or more emails a day with some variation on the words "can you give us a shout out?" and a URL to a Kickstarter. </p><p></p><p>I know it can be hard to get the word out. I've been there, too. And I know it can feel frustrating when your stuff isn't being reported on. It's not just you; the sheer volume of stuff is immense these days, especially Kickstarters. This is great for consumers, but I understand that it makes it harder for you to get word out. Honestly, I've totally been there and I really do empathise.</p><p></p><p>I'm always very happy to share news, although sometimes I need some help doing so. Here's what I <em>don't</em> usually do:</p><p></p><p> </p><ul> <li data-xf-list-type="ul">I don't often post press releases unless they're really industry-shaking (although you are welcome to do so yourself in the press release forum, which feeds onto a column on the news page).</li> <li data-xf-list-type="ul">An email or message with just a link saying "can you help us get the word out?" or "can you give us a shout out? is quite hard to turn into an interesting article.</li> </ul><p></p><p>For that reason, my advice is to <strong>send along an exclusive preview of some kind</strong>. Something I can write about, show off, and share, and which readers can get their teeth into. That's so much more interesting than a press release, and - usually - works much better from a promotional point of view. A page or two from your book is perfect, and will garner much more interest from readers.</p><p></p><p>One other quick note - podcasts. Podcasts are awesome, and I love listening to them when I walk my dog. Sadly, podcasts are also long, which limits the amount of listening I can physically do. If you've interviewed somebody on your podcast and you figure that folks might have a particular interest in what that person had to say, by all means let me know. However, please do try to tell me what the "scoop" is, rather than just sending a link to an hour-long MP3! I promise I'm not trying to be awkward, but there are so many awesome podcasts, and it's not a medium you can skim for the juicy content. So an email which says "Chris Perkins said X about halfway through our podcast episode" is really helpful; one which says "We had Chris Perkins on the show" is less so. Then I know to listen to that podcast on my next dog walk. I know that sounds lazy, and I really do wish it were possible to listen to them all.</p><p></p><p>I'm so sorry that there have to be conditions and guidelines and stuff. I promise it's not to to be awkward; I hope that this helps you as much as it helps me! And really, I love sharing previews, and folks seem to love seeing them a lot more than they like seeing press releases or copy and pasted paragraphs from Kickstarter pages. So send along an exclusive preview, and I'll share it for you!</p></blockquote><p></p>
[QUOTE="Morrus, post: 6780520, member: 1"] [B]tl;dr? Send an exclusive preview! It works wonders! [/B] I frequently get asked about what the best way to get news on EN World's news page is. I figured a short article explaining how I go about it might be of use to some folks! This isn't general advice - other websites (or, indeed, other columnists on this website) might do it differently, but this is how I do it. None of this is a rule or anything; it's just what I feel tends to work. I don't want to sound all rulesy about it; but this is what I find works best. This isn't addressed to readers who send me scoops about stuff they heard/discovered; never stop doing that! This is more about the direct promotional side of things. The stuff that publishers and manufacturers send along. First of all -- the way to do it is to email me. My email address is [EMAIL="morrus@hotmail.com"]morrus@hotmail.com[/EMAIL]. Now, as a preamble - I get a dozen or more emails a day with some variation on the words "can you give us a shout out?" and a URL to a Kickstarter. I know it can be hard to get the word out. I've been there, too. And I know it can feel frustrating when your stuff isn't being reported on. It's not just you; the sheer volume of stuff is immense these days, especially Kickstarters. This is great for consumers, but I understand that it makes it harder for you to get word out. Honestly, I've totally been there and I really do empathise. I'm always very happy to share news, although sometimes I need some help doing so. Here's what I [I]don't[/I] usually do: [LIST] [*]I don't often post press releases unless they're really industry-shaking (although you are welcome to do so yourself in the press release forum, which feeds onto a column on the news page). [*]An email or message with just a link saying "can you help us get the word out?" or "can you give us a shout out? is quite hard to turn into an interesting article. [/LIST] For that reason, my advice is to [B]send along an exclusive preview of some kind[/B]. Something I can write about, show off, and share, and which readers can get their teeth into. That's so much more interesting than a press release, and - usually - works much better from a promotional point of view. A page or two from your book is perfect, and will garner much more interest from readers. One other quick note - podcasts. Podcasts are awesome, and I love listening to them when I walk my dog. Sadly, podcasts are also long, which limits the amount of listening I can physically do. If you've interviewed somebody on your podcast and you figure that folks might have a particular interest in what that person had to say, by all means let me know. However, please do try to tell me what the "scoop" is, rather than just sending a link to an hour-long MP3! I promise I'm not trying to be awkward, but there are so many awesome podcasts, and it's not a medium you can skim for the juicy content. So an email which says "Chris Perkins said X about halfway through our podcast episode" is really helpful; one which says "We had Chris Perkins on the show" is less so. Then I know to listen to that podcast on my next dog walk. I know that sounds lazy, and I really do wish it were possible to listen to them all. I'm so sorry that there have to be conditions and guidelines and stuff. I promise it's not to to be awkward; I hope that this helps you as much as it helps me! And really, I love sharing previews, and folks seem to love seeing them a lot more than they like seeing press releases or copy and pasted paragraphs from Kickstarter pages. So send along an exclusive preview, and I'll share it for you! [/QUOTE]
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