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General Tabletop Discussion
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If you were launching a new game, how would you promote it?
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<blockquote data-quote="gamerprinter" data-source="post: 6368062" data-attributes="member: 50895"><p>I find Facebook/Google Plus the way to go, and there is no "advertising" cost with that. However, you'd want to build up the excitement over a couple months before release of a new product. I've dabbled with banner ads on sites like ENWorld, which I found rather ineffective - not saying it doesn't work, but it didn't work for me and it costs money. While you do need a website, I actually have more conversation with fans through FB/G+ than any website I've built for game products. You need a website, but it isn't necessarily the best advertising platform either. I do make announcements here at ENWorld and other appropriate places and seem to gain interest using that. So its part of my advertising process.</p><p></p><p>I had a very successful Kickstarter I ran last year, that I entirely base on both the KS community and G+ as the primary platforms to get the word out. I guess it depends on what your project is, who is your targetted audience, how much build up time you have before release and how much money you're willing to spend. I'd rather not spend any money, rather spending my personal time and effort which is all that FB/G+ requires.</p><p></p><p>As an aside, I did some contract print bids for Gygax magazine prior to the start of my Kickstarter and they gave me a full page ad in issue #2, that would have cost $3K if I'd paid for the ad. While I did get some inquiries through that ad, I don't think it was as effective at advertising as G+ - and $3K vs. free is no contest.</p></blockquote><p></p>
[QUOTE="gamerprinter, post: 6368062, member: 50895"] I find Facebook/Google Plus the way to go, and there is no "advertising" cost with that. However, you'd want to build up the excitement over a couple months before release of a new product. I've dabbled with banner ads on sites like ENWorld, which I found rather ineffective - not saying it doesn't work, but it didn't work for me and it costs money. While you do need a website, I actually have more conversation with fans through FB/G+ than any website I've built for game products. You need a website, but it isn't necessarily the best advertising platform either. I do make announcements here at ENWorld and other appropriate places and seem to gain interest using that. So its part of my advertising process. I had a very successful Kickstarter I ran last year, that I entirely base on both the KS community and G+ as the primary platforms to get the word out. I guess it depends on what your project is, who is your targetted audience, how much build up time you have before release and how much money you're willing to spend. I'd rather not spend any money, rather spending my personal time and effort which is all that FB/G+ requires. As an aside, I did some contract print bids for Gygax magazine prior to the start of my Kickstarter and they gave me a full page ad in issue #2, that would have cost $3K if I'd paid for the ad. While I did get some inquiries through that ad, I don't think it was as effective at advertising as G+ - and $3K vs. free is no contest. [/QUOTE]
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Community
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If you were launching a new game, how would you promote it?
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