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I'm sick of Kickstarters
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<blockquote data-quote="L R Ballard" data-source="post: 7020858" data-attributes="member: 40307"><p>I agree that many publishers/creators use Kickstarters as a marketing tool, but I don't find the practice morally objectionable. A Kickstarter helps a third-party producer solve the problem of getting noticed and therefore helps the publisher make sales.</p><p></p><p>How would one sell a product without a Kickstarter?</p><p></p><p>Without a Kickstarter, the product goes directly to Amazon, drivethrurpg, or some other third-party seller. But very few people are going to see the product because it’s buried on a website. The website may not even allow the publisher to include sales copy on the product page. </p><p></p><p>But it’s a proven fact that a well-written sales letter increases sales.</p><p></p><p>Perhaps the creator could make a website and post a sales letter as a “landing page” on the website. But a sales letter cannot get sales if no one reads the letter, and one cannot read a letter that one cannot see. </p><p></p><p>The website would have to be able to drive traffic to the landing page, but website traffic doesn’t come overnight. </p><p></p><p>Moreover, traffic usually comes at a cost: the seller has to advertise by using banner ads, pay per click, or other kinds of advertising. That’s expensive and therefore infeasible for most third-party startups. </p><p></p><p>Advertising an adventure module, for example, probably wouldn’t get a solid return on investment if the seller had to pay for advertising.</p><p></p><p>A Kickstarter solves the problem of how to inexpensively get an audience to read a sales letter. The Kickstarter website gets a lot of traffic and drives that traffic to a Kickstarter landing page. Visitors read the sales copy and maybe even watch a short video or get a preview of the product or a freebie. </p><p></p><p>The publisher makes more sales. The backers usually get a better deal. Kickstarter gets a cut. It’s a win-win-win. </p><p></p><p>Honestly, I don’t see a moral problem with using a Kickstarter to post a sales letter. The Kickstarter format helps little publishers get the word out about their products. </p><p></p><p>Kickstarters give the little guy a chance to succeed.</p></blockquote><p></p>
[QUOTE="L R Ballard, post: 7020858, member: 40307"] I agree that many publishers/creators use Kickstarters as a marketing tool, but I don't find the practice morally objectionable. A Kickstarter helps a third-party producer solve the problem of getting noticed and therefore helps the publisher make sales. How would one sell a product without a Kickstarter? Without a Kickstarter, the product goes directly to Amazon, drivethrurpg, or some other third-party seller. But very few people are going to see the product because it’s buried on a website. The website may not even allow the publisher to include sales copy on the product page. But it’s a proven fact that a well-written sales letter increases sales. Perhaps the creator could make a website and post a sales letter as a “landing page” on the website. But a sales letter cannot get sales if no one reads the letter, and one cannot read a letter that one cannot see. The website would have to be able to drive traffic to the landing page, but website traffic doesn’t come overnight. Moreover, traffic usually comes at a cost: the seller has to advertise by using banner ads, pay per click, or other kinds of advertising. That’s expensive and therefore infeasible for most third-party startups. Advertising an adventure module, for example, probably wouldn’t get a solid return on investment if the seller had to pay for advertising. A Kickstarter solves the problem of how to inexpensively get an audience to read a sales letter. The Kickstarter website gets a lot of traffic and drives that traffic to a Kickstarter landing page. Visitors read the sales copy and maybe even watch a short video or get a preview of the product or a freebie. The publisher makes more sales. The backers usually get a better deal. Kickstarter gets a cut. It’s a win-win-win. Honestly, I don’t see a moral problem with using a Kickstarter to post a sales letter. The Kickstarter format helps little publishers get the word out about their products. Kickstarters give the little guy a chance to succeed. [/QUOTE]
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