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Interesting Ryan Dancey comment on "lite" RPGs
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<blockquote data-quote="Steve Conan Trustrum" data-source="post: 2496756" data-attributes="member: 1620"><p>He was tossing out a personal observation from the role of someone who was there in the first place in the capacity of someone who was meant to draw a conclusion about the research that would then influence the product line. By the facts of his former position with WotC and the fact that he was there at the research, it was not just his personal observation. It was his professional observation.</p><p></p><p></p><p>I don't have to see the actual data. If we take Ryan at his word that this is how the study was conducted, any researcher worth his pay can see there are faults with the methodology. And yes, with WotC's previous press releases concerning their market research they did indeed reveal how the information was gathered and that methodology was also faulty for the conclusions they drew from it. I'm not saying ALL the research WotC has done is faulty, what I'm saying is that the instance Ryan discussed is about as worthwhile, from a researcher's perspective, as paying people to play rules heavy games and telling people who play rules lite games that you'll beat them and then claiming rules heavy is better because more people in the group wanted to play such games. The research, even just looking at what little Ryan revealed of it, isn't sufficient to the conclusions he made about what he saw. The same can also be said of their well-known survey results. Again, the data collected wasn't sufficient to make the conclusions they presented valid.</p><p></p><p>And taking this comment aside for a moment ...</p><p></p><p></p><p>The ability to spend money on research doesn't mean the results are accurate or the research was conducted properly. I've worked with some companies a lot larger than WotC (a few that are larger than Hasbro) and their "well planned" research projects were a joke. Everyone not involved in the process not working for the client knew it, but the client wouldn't hear anything else. So, saying WotC being able to spend money on research is "more than any other gaming company can lay claim to" doesn't say anything about their data, just their bottom line. In fact, in some instances I think people would be more than a little frightened if they learned how much some companies spend on researching the silliest of things only to not do the research properly in the first place because the client, who may know all there is to know about their product, won't listen to people who know more about market research than they.</p></blockquote><p></p>
[QUOTE="Steve Conan Trustrum, post: 2496756, member: 1620"] He was tossing out a personal observation from the role of someone who was there in the first place in the capacity of someone who was meant to draw a conclusion about the research that would then influence the product line. By the facts of his former position with WotC and the fact that he was there at the research, it was not just his personal observation. It was his professional observation. I don't have to see the actual data. If we take Ryan at his word that this is how the study was conducted, any researcher worth his pay can see there are faults with the methodology. And yes, with WotC's previous press releases concerning their market research they did indeed reveal how the information was gathered and that methodology was also faulty for the conclusions they drew from it. I'm not saying ALL the research WotC has done is faulty, what I'm saying is that the instance Ryan discussed is about as worthwhile, from a researcher's perspective, as paying people to play rules heavy games and telling people who play rules lite games that you'll beat them and then claiming rules heavy is better because more people in the group wanted to play such games. The research, even just looking at what little Ryan revealed of it, isn't sufficient to the conclusions he made about what he saw. The same can also be said of their well-known survey results. Again, the data collected wasn't sufficient to make the conclusions they presented valid. And taking this comment aside for a moment ... The ability to spend money on research doesn't mean the results are accurate or the research was conducted properly. I've worked with some companies a lot larger than WotC (a few that are larger than Hasbro) and their "well planned" research projects were a joke. Everyone not involved in the process not working for the client knew it, but the client wouldn't hear anything else. So, saying WotC being able to spend money on research is "more than any other gaming company can lay claim to" doesn't say anything about their data, just their bottom line. In fact, in some instances I think people would be more than a little frightened if they learned how much some companies spend on researching the silliest of things only to not do the research properly in the first place because the client, who may know all there is to know about their product, won't listen to people who know more about market research than they. [/QUOTE]
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