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Is D&D Entering a New Golden Age?
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<blockquote data-quote="Rygar" data-source="post: 7723255" data-attributes="member: 6756765"><p>Then I'd argue that WOTC deserves the very likely failure it has coming in the not too distant future.</p><p></p><p>This is a fairly obvious business strategy here. They have a product line they want to sell, Dungeons and Dragons. The metrics they should be interested in are total customer base size and total revenue for the product line, and whatever gets those two numbers to be bigger is something worth attempting for a company no matter its size. If you can make money selling 5,000 units each of a couple dozen products then make the money, invest those customers, and play the long game of growing your market. It doesn't matter if "Bob's cavern of doom" only contributed $10k to the total revenue if the combined revenue was $10 million, in the end the only thing that matters is that the company made $10 million.</p><p></p><p>This is the offline micro-transaction strategy really, no one in EA/Ubisoft/Bethesda/Activision is sitting in an office saying "Yeah, the pink gun decal only sold 5,000 units, lets stop making those" they're saying "We made $10 million in digital revenue this year".</p><p></p><p>That's the difference between companies that are succeeding (Video games) and companies that are setting themselves up for failure (WOTC), companies succeed because they take opportunities to make money wherever possible. Lots of little sales, a few big sales, in the end no one cares so long as they both add up to a big number. Right now WOTC is entirely dependent on Magic the Gathering continuing to be popular, D&D could have been their safety net, but they aren't even trying.</p><p></p><p></p><p></p><p>Not to sound snarky, but I believe all the way up to 2002-ish MMO's were a fraction of D&D. MUDS were insignificant in size in the 80's, Neverwinter Nights on AOL topped out at 115k players which is 1/3 of the number of 3rd edition PHB's sold in the first month IIRC, and Everquest topped out at 450,000 in 2003 which *may* have been enough to exceed D&D at the time.</p></blockquote><p></p>
[QUOTE="Rygar, post: 7723255, member: 6756765"] Then I'd argue that WOTC deserves the very likely failure it has coming in the not too distant future. This is a fairly obvious business strategy here. They have a product line they want to sell, Dungeons and Dragons. The metrics they should be interested in are total customer base size and total revenue for the product line, and whatever gets those two numbers to be bigger is something worth attempting for a company no matter its size. If you can make money selling 5,000 units each of a couple dozen products then make the money, invest those customers, and play the long game of growing your market. It doesn't matter if "Bob's cavern of doom" only contributed $10k to the total revenue if the combined revenue was $10 million, in the end the only thing that matters is that the company made $10 million. This is the offline micro-transaction strategy really, no one in EA/Ubisoft/Bethesda/Activision is sitting in an office saying "Yeah, the pink gun decal only sold 5,000 units, lets stop making those" they're saying "We made $10 million in digital revenue this year". That's the difference between companies that are succeeding (Video games) and companies that are setting themselves up for failure (WOTC), companies succeed because they take opportunities to make money wherever possible. Lots of little sales, a few big sales, in the end no one cares so long as they both add up to a big number. Right now WOTC is entirely dependent on Magic the Gathering continuing to be popular, D&D could have been their safety net, but they aren't even trying. Not to sound snarky, but I believe all the way up to 2002-ish MMO's were a fraction of D&D. MUDS were insignificant in size in the 80's, Neverwinter Nights on AOL topped out at 115k players which is 1/3 of the number of 3rd edition PHB's sold in the first month IIRC, and Everquest topped out at 450,000 in 2003 which *may* have been enough to exceed D&D at the time. [/QUOTE]
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