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Is it WotC’s responsibility to bring people to the hobby?
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<blockquote data-quote="Console Cowboy" data-source="post: 6008722" data-attributes="member: 100388"><p></p><p> </p><p><span style="color: white"><span style="font-family: 'Verdana'">You're putting words into my mouth. Thus, I see you do not understand. But I am beginning to understand where you are coming from. You are propagating the zero sum theology yourself. Of course, marketing communications (PR PsyOps) is my field of expertise here so I will explain with a case study to make the obtuse clear.</span></span></p><p> </p><p><span style="color: white"><span style="font-family: 'Verdana'">Retail food. McDonald's vs. Burger King. Now, in fairness to my argument, I do not believe RPGs and computer games share the same market. The words from my mouth are that the consumer of video games and RPGs should be better segmented to promote differentiation. My vision to re-segment would separate these two competitors into non-competitive markets [that would be me espousing the opposite of zero sum.] </span></span></p><p> </p><p><span style="color: white"><span style="font-family: 'Verdana'">In food retail, my example of re-segmentation would simply acknowledge you can eat at both McDonald's and Burger King non-competitively as separate things. But you want a competitive analogy. So I am choosing retail food to address you. You have expressed RPGs and video games exist in the same market. So, the case on Burger King versus McDonald's comes to mind. (Hence a zero sum, "win" all or "win" nothing at all scenario.) </span></span></p><p> </p><p><span style="color: white"><span style="font-family: 'Verdana'">McDonald's marketing focus is on children: happy meals; kid's toys; playgrounds back in my day; and commercials addressing issues that went only as far as adolescence. Burger King is a rival fast food joint. In order to compete within McDonald's segment, it also has to address kids. It has to steal away those consumers from the market segment. </span></span></p><p> </p><p><span style="color: white"><span style="font-family: 'Verdana'">IF Burger King would aim at the adolescent market they could have sent out a message like: kids, when you are ready for a grown up experience, Burger King will be here for you. But they did not. Could have does not win ball games or increase balance sheets.</span></span></p><p> </p><p><span style="color: white"><span style="font-family: 'Verdana'">What Burger King did was make the same appeal to McDonald’s market, as did McDonald’s. They had party hats, meal deals, and commercials with kids having parties in them, showing the flame broiled shtick. And it failed naturally. </span></span></p><p> </p><p><span style="color: white"><span style="font-family: 'Verdana'">McDonald’s = WoW. Burger King = D&D There is the essence of your zero sum: targeting the video game consumer with RPGs. Will some people spend at both? Surely. They will also spend at Subway, too. But not enough will spend at Burger King to satisfy Burger King or worry McDonald’s. </span></span></p><p> </p><p><span style="color: white"><span style="font-family: 'Verdana'">I think this addresses putting words into my mouth. And maybe clarifies my argument that the battle <strong>should not be</strong> for video gamers. When they are ready for a grown up experience, they will come - to coin a phrase. </span></span></p><p> </p><p><span style="color: red">Kamikaze Midget here with a friendly reminder for all to try and avoid language that can seem insulting to other posters -- stuff like implying that people who don't like tabletop RPG's are somehow not as "grown up" as the rest of us isn't likely to get a lot of friendly constructive conversation as a result, folks. <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite2" alt=";)" title="Wink ;)" loading="lazy" data-shortname=";)" /> Remember: only YOU can prevent flame wars! /smokeythebear </span></p><p> </p><p><span style="color: plum"><strong><em>To coin a phrase</em> I used (in the post itself!) to describe a missed opportunity for Burger King against McDonald's in creating a very strong differentiation that would pull McDonald's customers while ALSO targeting their own market (older kids). Only misdirection and twisting from my clear intent suggests an argumentative reader. Please read the post to parse it rather than judge a soundbite. </strong></span></p><p></p><p><strong><span style="color: #dda0dd">Al Ries articulated the Burger King versus McDonald's case better than me: <a href="http://adage.com/article/al-ries/exciting-burger-king-s-menu-expansion/234145/" target="_blank">http://adage.com/article/al-ries/exciting-burger-king-s-menu-expansion/234145/</a></span></strong></p></blockquote><p></p>
[QUOTE="Console Cowboy, post: 6008722, member: 100388"] [COLOR=white][FONT=Verdana][/FONT][/COLOR] [COLOR=white][FONT=Verdana]You're putting words into my mouth. Thus, I see you do not understand. But I am beginning to understand where you are coming from. You are propagating the zero sum theology yourself. Of course, marketing communications (PR PsyOps) is my field of expertise here so I will explain with a case study to make the obtuse clear.[/FONT][/COLOR] [COLOR=white][FONT=Verdana]Retail food. McDonald's vs. Burger King. Now, in fairness to my argument, I do not believe RPGs and computer games share the same market. The words from my mouth are that the consumer of video games and RPGs should be better segmented to promote differentiation. My vision to re-segment would separate these two competitors into non-competitive markets [that would be me espousing the opposite of zero sum.] [/FONT][/COLOR] [COLOR=white][FONT=Verdana]In food retail, my example of re-segmentation would simply acknowledge you can eat at both McDonald's and Burger King non-competitively as separate things. But you want a competitive analogy. So I am choosing retail food to address you. You have expressed RPGs and video games exist in the same market. So, the case on Burger King versus McDonald's comes to mind. (Hence a zero sum, "win" all or "win" nothing at all scenario.) [/FONT][/COLOR] [COLOR=white][FONT=Verdana]McDonald's marketing focus is on children: happy meals; kid's toys; playgrounds back in my day; and commercials addressing issues that went only as far as adolescence. Burger King is a rival fast food joint. In order to compete within McDonald's segment, it also has to address kids. It has to steal away those consumers from the market segment. [/FONT][/COLOR] [COLOR=white][FONT=Verdana]IF Burger King would aim at the adolescent market they could have sent out a message like: kids, when you are ready for a grown up experience, Burger King will be here for you. But they did not. Could have does not win ball games or increase balance sheets.[/FONT][/COLOR] [COLOR=white][FONT=Verdana]What Burger King did was make the same appeal to McDonald’s market, as did McDonald’s. They had party hats, meal deals, and commercials with kids having parties in them, showing the flame broiled shtick. And it failed naturally. [/FONT][/COLOR] [COLOR=white][FONT=Verdana]McDonald’s = WoW. Burger King = D&D There is the essence of your zero sum: targeting the video game consumer with RPGs. Will some people spend at both? Surely. They will also spend at Subway, too. But not enough will spend at Burger King to satisfy Burger King or worry McDonald’s. [/FONT][/COLOR] [COLOR=white][FONT=Verdana]I think this addresses putting words into my mouth. And maybe clarifies my argument that the battle [B]should not be[/B] for video gamers. When they are ready for a grown up experience, they will come - to coin a phrase. [/FONT][/COLOR] [COLOR=red]Kamikaze Midget here with a friendly reminder for all to try and avoid language that can seem insulting to other posters -- stuff like implying that people who don't like tabletop RPG's are somehow not as "grown up" as the rest of us isn't likely to get a lot of friendly constructive conversation as a result, folks. ;) Remember: only YOU can prevent flame wars! /smokeythebear [/COLOR] [COLOR=plum][B][I]To coin a phrase[/I] I used (in the post itself!) to describe a missed opportunity for Burger King against McDonald's in creating a very strong differentiation that would pull McDonald's customers while ALSO targeting their own market (older kids). Only misdirection and twisting from my clear intent suggests an argumentative reader. Please read the post to parse it rather than judge a soundbite. [/B][/COLOR] [B][COLOR=#dda0dd]Al Ries articulated the Burger King versus McDonald's case better than me: [URL]http://adage.com/article/al-ries/exciting-burger-king-s-menu-expansion/234145/[/URL][/COLOR][/B] [/QUOTE]
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