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Jeff Grubb on WotC and layoffs
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<blockquote data-quote="Klaus" data-source="post: 5753914" data-attributes="member: 607"><p>Look at the comics industry, where a writer+artist team can increase the appeal of a book.</p><p></p><p>I think publishers could benefit from fostering a greater name recognition. Back in the 70s, Jack Kirby was the first comics creator to become a selling point (when DC hired him away from Marvel, his books had a "Kirby is Here!" bullet). Feature that in ads, previews, etc. I like that in the past few months, Dragon/Dungeon articles began listing not only writer and artist, but also editors, producers and art directors, so you can add value to those names.</p><p></p><p>And speaking of ads, it's an old adage that you have to spend money to make money. D&D (and RPGs in general) need more advertising, promotions like D&D Encounters and Lair Assault, and maybe even a Free RPG Day.</p></blockquote><p></p>
[QUOTE="Klaus, post: 5753914, member: 607"] Look at the comics industry, where a writer+artist team can increase the appeal of a book. I think publishers could benefit from fostering a greater name recognition. Back in the 70s, Jack Kirby was the first comics creator to become a selling point (when DC hired him away from Marvel, his books had a "Kirby is Here!" bullet). Feature that in ads, previews, etc. I like that in the past few months, Dragon/Dungeon articles began listing not only writer and artist, but also editors, producers and art directors, so you can add value to those names. And speaking of ads, it's an old adage that you have to spend money to make money. D&D (and RPGs in general) need more advertising, promotions like D&D Encounters and Lair Assault, and maybe even a Free RPG Day. [/QUOTE]
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Jeff Grubb on WotC and layoffs
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