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<blockquote data-quote="Odhanan" data-source="post: 2801221" data-attributes="member: 12324"><p>I don't agree with Mike on this one. I think the proliferation of products may <em>camouflage</em> innovation, but it does not "impede" it per se. </p><p></p><p>When you've got publishers able to get materials out for a low cost, you will have many publishers launching many products out there. Then, after a while, publishers realize that's not because your material is just "out there on the market place" that it will sell automatically. That's called a rationalization of the market. Then there are two basic paths publishers choose: 1/ you publish safe materials. That means publishing series for instance: The "Essential Guide to ..." series comes to mind. 2/ you work really hard on the presentation and "digestability" of original materials (i.e. marketing, packaging, layout...). And you have of course all the paths in between available as well.</p><p></p><p>There is a proliferation of products, and most products are in fact "safe products", that's true. But I suspect there is more creativity in PDF production than in print. Why? Because the financial risk is inferior, which makes it more likely for a publisher to take a risk in PDF rather than in print and more likely for the little publisher to get his material on the market place.</p><p></p><p>That's my take on it.</p></blockquote><p></p>
[QUOTE="Odhanan, post: 2801221, member: 12324"] I don't agree with Mike on this one. I think the proliferation of products may [i]camouflage[/i] innovation, but it does not "impede" it per se. When you've got publishers able to get materials out for a low cost, you will have many publishers launching many products out there. Then, after a while, publishers realize that's not because your material is just "out there on the market place" that it will sell automatically. That's called a rationalization of the market. Then there are two basic paths publishers choose: 1/ you publish safe materials. That means publishing series for instance: The "Essential Guide to ..." series comes to mind. 2/ you work really hard on the presentation and "digestability" of original materials (i.e. marketing, packaging, layout...). And you have of course all the paths in between available as well. There is a proliferation of products, and most products are in fact "safe products", that's true. But I suspect there is more creativity in PDF production than in print. Why? Because the financial risk is inferior, which makes it more likely for a publisher to take a risk in PDF rather than in print and more likely for the little publisher to get his material on the market place. That's my take on it. [/QUOTE]
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