Menu
News
All News
Dungeons & Dragons
Level Up: Advanced 5th Edition
Pathfinder
Starfinder
Warhammer
2d20 System
Year Zero Engine
Industry News
Reviews
Dragon Reflections
Columns
Weekly Digests
Weekly News Digest
Freebies, Sales & Bundles
RPG Print News
RPG Crowdfunding News
Game Content
ENterplanetary DimENsions
Mythological Figures
Opinion
Worlds of Design
Peregrine's Next
RPG Evolution
Other Columns
From the Freelancing Frontline
Monster ENcyclopedia
WotC/TSR Alumni Look Back
4 Hours w/RSD (Ryan Dancey)
The Road to 3E (Jonathan Tweet)
Greenwood's Realms (Ed Greenwood)
Drawmij's TSR (Jim Ward)
Community
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Resources
Wiki
Pages
Latest activity
Media
New media
New comments
Search media
Downloads
Latest reviews
Search resources
EN Publishing
Store
EN5ider
Adventures in ZEITGEIST
Awfully Cheerful Engine
What's OLD is NEW
Judge Dredd & The Worlds Of 2000AD
War of the Burning Sky
Level Up: Advanced 5E
Events & Releases
Upcoming Events
Private Events
Featured Events
Socials!
Twitch
YouTube
Facebook (EN Publishing)
Facebook (EN World)
Twitter
Instagram
TikTok
Podcast
Features
Top 5 RPGs Compiled Charts 2004-Present
Adventure Game Industry Market Research Summary (RPGs) V1.0
Ryan Dancey: Acquiring TSR
Q&A With Gary Gygax
D&D Rules FAQs
TSR, WotC, & Paizo: A Comparative History
D&D Pronunciation Guide
Million Dollar TTRPG Kickstarters
Tabletop RPG Podcast Hall of Fame
Eric Noah's Unofficial D&D 3rd Edition News
D&D in the Mainstream
D&D & RPG History
About Morrus
Log in
Register
What's new
Search
Search
Search titles only
By:
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Menu
Log in
Register
Install the app
Install
Community
General Tabletop Discussion
*TTRPGs General
New RPG Company Casting All Women for Genesys
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="TanithT" data-source="post: 5944964" data-attributes="member: 87695"><p>I don't necessarily think books are their main target, though possibly they are trying to position themselves to snatch some of the tabletop market share that seems in dispute after WotC's poor management decisions dropped their sales considerably. I would not frankly be surprised if Hasbro cut their losses altogether, at a point that is likely to be sooner rather than later.</p><p></p><p>I say 'seems' because it's fairly obvious that Pathfinder is the logical successor. But I suppose if someone had an extreme case of optimism and a high opinion of their own product, they might see the current tabletop market state as an opportunity.</p><p></p><p>On their website they are looking to hire 3D graphic artists, and they refer extensively to online gaming and game mechanics. I am guessing that they want to do something they aren't seeing the other big tabletop companies currently doing, which is to say tie very closely into not just online gaming, but social media and live streaming. I am guessing they are going for a giant tie-in of tabletop + social media + online environment.</p><p></p><p>This is a marketing angle that absolutely none of the big gaming companies have hit yet, and I think FableStreams is gambling that this may be their chance to make their mark. The genuinely awful thing is that they could be right, because this really is quite a large marketing hole that no one else has even begun to properly exploit.</p><p></p><p>Consider how Farmville has done on Facebook, and think about that marketing tool as a tailored appeal to the single young male gamer demographic. They are using a crude and horrifically insulting approach, to say the least, but it does have a history in the industry - eg, convention booth bunnies. *sigh*</p><p></p><p>If this company has anything else done right, they could potentially go a ways. Assuming I'm right on the social media marketing angle, that is. I think I am.</p></blockquote><p></p>
[QUOTE="TanithT, post: 5944964, member: 87695"] I don't necessarily think books are their main target, though possibly they are trying to position themselves to snatch some of the tabletop market share that seems in dispute after WotC's poor management decisions dropped their sales considerably. I would not frankly be surprised if Hasbro cut their losses altogether, at a point that is likely to be sooner rather than later. I say 'seems' because it's fairly obvious that Pathfinder is the logical successor. But I suppose if someone had an extreme case of optimism and a high opinion of their own product, they might see the current tabletop market state as an opportunity. On their website they are looking to hire 3D graphic artists, and they refer extensively to online gaming and game mechanics. I am guessing that they want to do something they aren't seeing the other big tabletop companies currently doing, which is to say tie very closely into not just online gaming, but social media and live streaming. I am guessing they are going for a giant tie-in of tabletop + social media + online environment. This is a marketing angle that absolutely none of the big gaming companies have hit yet, and I think FableStreams is gambling that this may be their chance to make their mark. The genuinely awful thing is that they could be right, because this really is quite a large marketing hole that no one else has even begun to properly exploit. Consider how Farmville has done on Facebook, and think about that marketing tool as a tailored appeal to the single young male gamer demographic. They are using a crude and horrifically insulting approach, to say the least, but it does have a history in the industry - eg, convention booth bunnies. *sigh* If this company has anything else done right, they could potentially go a ways. Assuming I'm right on the social media marketing angle, that is. I think I am. [/QUOTE]
Insert quotes…
Verification
Post reply
Community
General Tabletop Discussion
*TTRPGs General
New RPG Company Casting All Women for Genesys
Top