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New RPG Company Casting All Women for Genesys
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<blockquote data-quote="TanithT" data-source="post: 5945996" data-attributes="member: 87695"><p>Is fairly clear to me that they do not want to engage female gamers, except to hire a few as pinup models to help sell the product to male gamers. </p><p></p><p>If they wanted to engage or even just <strong>not totally creep out, insult and alienate female gamers</strong>, they would cut out the "hot chick" crap and replace it with verbiage about how much they appreciate strong, smart, accomplished women who want to play powerful, iconic characters and become the 'face' of their new gaming system. Perhaps with some actual input from these respected, highly accomplished gamers on the mechanics of the system, the creative setting, etc. </p><p></p><p>It certainly could have been done without making it obvious that 'gamer chicks' are valued solely for their "hotness" and for their willingness to be submissive and childlike (eg, girls rather than women). But that's not how they chose to do it. Every bit of verbiage in their ad was pretty much calculated to separate the girls from the men. The "hot gamer chicks" <em>are</em> the packaged product, not the gamers who will be using the product.</p><p></p><p>So yeah, thoroughly creeped out, and not super optimistic about the success of any company whose marketing is that unprofessional.</p></blockquote><p></p>
[QUOTE="TanithT, post: 5945996, member: 87695"] Is fairly clear to me that they do not want to engage female gamers, except to hire a few as pinup models to help sell the product to male gamers. If they wanted to engage or even just [B]not totally creep out, insult and alienate female gamers[/B], they would cut out the "hot chick" crap and replace it with verbiage about how much they appreciate strong, smart, accomplished women who want to play powerful, iconic characters and become the 'face' of their new gaming system. Perhaps with some actual input from these respected, highly accomplished gamers on the mechanics of the system, the creative setting, etc. It certainly could have been done without making it obvious that 'gamer chicks' are valued solely for their "hotness" and for their willingness to be submissive and childlike (eg, girls rather than women). But that's not how they chose to do it. Every bit of verbiage in their ad was pretty much calculated to separate the girls from the men. The "hot gamer chicks" [I]are[/I] the packaged product, not the gamers who will be using the product. So yeah, thoroughly creeped out, and not super optimistic about the success of any company whose marketing is that unprofessional. [/QUOTE]
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