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News Digest: Patreon Breaks Then Fixes Patreon, D&D a Bestseller, New Fantasy Flight Game, and more!
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<blockquote data-quote="Abstruse" data-source="post: 7730866" data-attributes="member: 6669048"><p>This is more speculation than I wanted to get into in the column, but the citations are there if you want to see how I drew my conclusions.</p><p></p><p>Patreon doesn't <em>want </em>to be the "internet tip jar" for independent creators. They want to be a premium subscription service for established artists to work outside the studio/label system. The level they consider "life-changing" for an artist ranges from $5000/mo to $10,000/mo with far more of the statements leaning to the higher end of that scale. They don't care that most creators are happy with $2000/mo or even just $200/mo because that, to them, is "life-changing" because they're getting paid for their work and it gives them freedom to not have to take as many hours at a day job or as many freelance projects they're not passionate about or they don't control. Or, in some cases, it lets them afford health insurance or child care expenses they normally wouldn't be able to afford.</p><p></p><p>Add to that the now-abandoned "new" fee structure specifically has a tipping point for creators at the $5-10/mo level where creators are earning the same amount per dollar from a support paid means they want the average creator on the site to be making most of their money from $10/mo to $20/mo pledges.</p><p></p><p>Notice in the interview with the Growth Project Manager that they never bring up other crowdfunding platforms in comparison to their service. They bring up Eventbrite, which is an independent site/app alternative to Ticketmaster for events. <em>That </em>is the space they want to be in. They want Jonathan Coulton, Trent Reznor, Geek & Sundry, RoosterTeeth, and so on to use Patreon as their monetization platform for premium subscription content.</p><p></p><p>The easiest and fastest way to accomplish that? Make lower level donations more expensive. The chart I posted points out the math. It discourages backers from pledging a couple dollars to several creators and encourages them to back at higher levels with just a few creators. It also forces creators to focus on those $5-20/mo tiers as their main source of monetization instead of the $1-3 levels that are currently the bread-and-butter of most creators.</p><p></p><p>Now that the cat's out of the bag, I'd expect a lot of competing services to start popping up soon, especially ones targeting specific markets rather than just "creators". A Not-Patreon for game designers, a Not-Patreon for fiction writers, a Not-Patreon for podcasters, a Not-Patreon for webcomics, and so on. That's on top of Ko-fi's expansion into recurring subscription payments and Kickstarter's Drip. With the roll-back of the new fee structure, this gives backers, creators, and competitors some breathing room. Competitors can launch when they're ready instead of having to quickly slap together half-implemented features. Creators can research these new monetization avenues and slowly shift their backers onto them.</p><p></p><p>Until then, we're back to the way things were before this whole mess started.</p></blockquote><p></p>
[QUOTE="Abstruse, post: 7730866, member: 6669048"] This is more speculation than I wanted to get into in the column, but the citations are there if you want to see how I drew my conclusions. Patreon doesn't [I]want [/I]to be the "internet tip jar" for independent creators. They want to be a premium subscription service for established artists to work outside the studio/label system. The level they consider "life-changing" for an artist ranges from $5000/mo to $10,000/mo with far more of the statements leaning to the higher end of that scale. They don't care that most creators are happy with $2000/mo or even just $200/mo because that, to them, is "life-changing" because they're getting paid for their work and it gives them freedom to not have to take as many hours at a day job or as many freelance projects they're not passionate about or they don't control. Or, in some cases, it lets them afford health insurance or child care expenses they normally wouldn't be able to afford. Add to that the now-abandoned "new" fee structure specifically has a tipping point for creators at the $5-10/mo level where creators are earning the same amount per dollar from a support paid means they want the average creator on the site to be making most of their money from $10/mo to $20/mo pledges. Notice in the interview with the Growth Project Manager that they never bring up other crowdfunding platforms in comparison to their service. They bring up Eventbrite, which is an independent site/app alternative to Ticketmaster for events. [I]That [/I]is the space they want to be in. They want Jonathan Coulton, Trent Reznor, Geek & Sundry, RoosterTeeth, and so on to use Patreon as their monetization platform for premium subscription content. The easiest and fastest way to accomplish that? Make lower level donations more expensive. The chart I posted points out the math. It discourages backers from pledging a couple dollars to several creators and encourages them to back at higher levels with just a few creators. It also forces creators to focus on those $5-20/mo tiers as their main source of monetization instead of the $1-3 levels that are currently the bread-and-butter of most creators. Now that the cat's out of the bag, I'd expect a lot of competing services to start popping up soon, especially ones targeting specific markets rather than just "creators". A Not-Patreon for game designers, a Not-Patreon for fiction writers, a Not-Patreon for podcasters, a Not-Patreon for webcomics, and so on. That's on top of Ko-fi's expansion into recurring subscription payments and Kickstarter's Drip. With the roll-back of the new fee structure, this gives backers, creators, and competitors some breathing room. Competitors can launch when they're ready instead of having to quickly slap together half-implemented features. Creators can research these new monetization avenues and slowly shift their backers onto them. Until then, we're back to the way things were before this whole mess started. [/QUOTE]
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