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Product Catalog Update [cover images]
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<blockquote data-quote="jasonbostwick" data-source="post: 5083966" data-attributes="member: 34924"><p>The new covers are attractive - I think they'll definitely stand apart from the current 4e covers, while still maintaining a lot of stylistic links.</p><p></p><p>The recent thread on the marketing of D&D (to adults or to children) made me wonder something though - how visible are these covers to potential new buyers?</p><p></p><p>While gaming stores seem to have new releases displayed prominently, any major book store I've been in has their D&D books kicked away in a corner, with only the spines showing. </p><p></p><p>I'm only in my 20s, so I don't remember the 80's heyday of D&D being in the mainstream, but I do remember back in the mid 90s seeing TSR display stands even in the small book shop in the little town I grew up in. Something like this:</p><p></p><p><img src="http://i13.tinypic.com/3ymyk2e.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></p><p></p><p>I remember (and I was probably only 8 or 9) being completely entranced with the covers of the books - although my dad didn't end up buying me any of them, they were obviously eye-grabbing.</p><p></p><p>I wouldn't be surprised if the marketing push for the new Essentials line includes putting up display stands in retailers. I've seen board games like Settler's and Carcassonne displayed prominently in Chapters and Indigo book stores, and I'm sure WotC has some clout with the booksellers from their fiction line.</p><p></p><p>I know firsthand a few people (with extended groups of friends) who had been interested in playing D&D when they were younger but couldn't figure out how to get started. </p><p></p><p>A well-placed display with some sort of marketing spiel on it pushing the acquisition order of Red Box > Essentials Line > Hardcovers would definitely give an easy way into the hobby, and I think it would be a step up on what the previous basic sets accomplished.</p></blockquote><p></p>
[QUOTE="jasonbostwick, post: 5083966, member: 34924"] The new covers are attractive - I think they'll definitely stand apart from the current 4e covers, while still maintaining a lot of stylistic links. The recent thread on the marketing of D&D (to adults or to children) made me wonder something though - how visible are these covers to potential new buyers? While gaming stores seem to have new releases displayed prominently, any major book store I've been in has their D&D books kicked away in a corner, with only the spines showing. I'm only in my 20s, so I don't remember the 80's heyday of D&D being in the mainstream, but I do remember back in the mid 90s seeing TSR display stands even in the small book shop in the little town I grew up in. Something like this: [IMG]http://i13.tinypic.com/3ymyk2e.jpg[/IMG] I remember (and I was probably only 8 or 9) being completely entranced with the covers of the books - although my dad didn't end up buying me any of them, they were obviously eye-grabbing. I wouldn't be surprised if the marketing push for the new Essentials line includes putting up display stands in retailers. I've seen board games like Settler's and Carcassonne displayed prominently in Chapters and Indigo book stores, and I'm sure WotC has some clout with the booksellers from their fiction line. I know firsthand a few people (with extended groups of friends) who had been interested in playing D&D when they were younger but couldn't figure out how to get started. A well-placed display with some sort of marketing spiel on it pushing the acquisition order of Red Box > Essentials Line > Hardcovers would definitely give an easy way into the hobby, and I think it would be a step up on what the previous basic sets accomplished. [/QUOTE]
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