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<blockquote data-quote="mlund" data-source="post: 4747053" data-attributes="member: 50304"><p>Let's face it, the Dead Tree Version of a work is now a Premium Version of said work. The paper and ink are now additional luxuries with additional cost.</p><p></p><p>Similarly, Compact Discs and Vinyl Records as Premium Versions of works. I don't bother to buy CDs of music I can buy online anymore. I can make my own CDs or use USB media on most playing devices now.</p><p></p><p>If your business model is based on selling a particular form of media based on the value of the Content and the content has moved to cheaper media then your business model needs to change. There is still a market for print media, but it is not the be-all, end-all of content delivery. You've got to weigh the demands based on the number of people who want the content <strong>in their hands</strong> rather than the number of people who merely want the content <strong>at their fingertips</strong>.</p><p></p><p>Yes, it does suck when publishers turn around and undercut your inventory in the middle of a sales cycle without warning. That's poor form and loses the publisher valuable good will - and rightly so. It is also a very bitter experience when a publisher uses your store front to market their game and then decides to undercut you once they've achieved adequate exposure. </p><p></p><p>Come to think of it - it also sucks when the publisher opens up a store in your own area to take all the business in say, Magic: the Gathering or Warhammer 40K that you cultivated for years away from you too.</p><p></p><p>Publishers are often total dicks to retailers once they feel like they've got sufficient exposure to no longer worry about how alienating brick-and-mortor store fronts impacts their bottom line. That's why Gaming Stores need to transform into Service-Centric models when it comes to products that can be found on Amazon, Target shelves, or in digital form online. They also need to focus more on products that people want to have in their hands when they walk out the door - puzzles, board games, miniatures, impulse buys, etc.</p><p></p><p>- Marty Lund</p></blockquote><p></p>
[QUOTE="mlund, post: 4747053, member: 50304"] Let's face it, the Dead Tree Version of a work is now a Premium Version of said work. The paper and ink are now additional luxuries with additional cost. Similarly, Compact Discs and Vinyl Records as Premium Versions of works. I don't bother to buy CDs of music I can buy online anymore. I can make my own CDs or use USB media on most playing devices now. If your business model is based on selling a particular form of media based on the value of the Content and the content has moved to cheaper media then your business model needs to change. There is still a market for print media, but it is not the be-all, end-all of content delivery. You've got to weigh the demands based on the number of people who want the content [b]in their hands[/b] rather than the number of people who merely want the content [b]at their fingertips[/b]. Yes, it does suck when publishers turn around and undercut your inventory in the middle of a sales cycle without warning. That's poor form and loses the publisher valuable good will - and rightly so. It is also a very bitter experience when a publisher uses your store front to market their game and then decides to undercut you once they've achieved adequate exposure. Come to think of it - it also sucks when the publisher opens up a store in your own area to take all the business in say, Magic: the Gathering or Warhammer 40K that you cultivated for years away from you too. Publishers are often total dicks to retailers once they feel like they've got sufficient exposure to no longer worry about how alienating brick-and-mortor store fronts impacts their bottom line. That's why Gaming Stores need to transform into Service-Centric models when it comes to products that can be found on Amazon, Target shelves, or in digital form online. They also need to focus more on products that people want to have in their hands when they walk out the door - puzzles, board games, miniatures, impulse buys, etc. - Marty Lund [/QUOTE]
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