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RPG Crowdfunding - What a year and 150 projects brings to light
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<blockquote data-quote="harpy" data-source="post: 5887923" data-attributes="member: 85243"><p>The quick answer I'd give is $150, but there are a swirl of factors that play into that.</p><p></p><p>Part of it is that there is a lot of variation in what kind of custom artwork was being offered. One might ask for a backers likeness that then gets incorporated into the book, another might have a backer describe a character, while another might just let the backer pick a monster to be included in the book and then art would be created for that entry.</p><p></p><p>There is also the scope of the art piece. Quarter page, half page, color, B&W, etc. How much is the artist on call charging, etc.</p><p></p><p>But if you're offering something substantial, say a half page image that requires a decent amount of backer input in one form or another then $150 was the highest fund level for the offering, while also seeing a lot of healthy backer activity. I don't have a direct correlation from how I collected the data, but that funding level sees a lot of overlap on both backer and creator behavior.</p><p></p><p>That price might not yield much to the funding pool, but it should easily pay for that piece plus the book to be sent to the backer, so that one backer alone took care of an art asset.</p><p></p><p>There is still plenty of variation and other levels can fit the needs of the project in different ways. If your book has lots of quarter page or smaller sketch art that isn't expensive to pay for then you might make a $50 funding level so the backer gets input on a image plus the book. Once again a single backer takes care of a piece of the book.</p><p></p><p>On the flip side, with <a href="http://www.kickstarter.com/projects/2144376073/mythic-hero" target="_blank">Mythic Hero</a> the creator was able to get a $2000 funding level backed with a prominent feature being:</p><p></p><p></p><p></p><p>That totally works within the context of the book he was trying to make.</p><p></p><p>But yeah, $150 is a nice healthy value to start from and then adjust to the specific demands of the project.</p></blockquote><p></p>
[QUOTE="harpy, post: 5887923, member: 85243"] The quick answer I'd give is $150, but there are a swirl of factors that play into that. Part of it is that there is a lot of variation in what kind of custom artwork was being offered. One might ask for a backers likeness that then gets incorporated into the book, another might have a backer describe a character, while another might just let the backer pick a monster to be included in the book and then art would be created for that entry. There is also the scope of the art piece. Quarter page, half page, color, B&W, etc. How much is the artist on call charging, etc. But if you're offering something substantial, say a half page image that requires a decent amount of backer input in one form or another then $150 was the highest fund level for the offering, while also seeing a lot of healthy backer activity. I don't have a direct correlation from how I collected the data, but that funding level sees a lot of overlap on both backer and creator behavior. That price might not yield much to the funding pool, but it should easily pay for that piece plus the book to be sent to the backer, so that one backer alone took care of an art asset. There is still plenty of variation and other levels can fit the needs of the project in different ways. If your book has lots of quarter page or smaller sketch art that isn't expensive to pay for then you might make a $50 funding level so the backer gets input on a image plus the book. Once again a single backer takes care of a piece of the book. On the flip side, with [URL="http://www.kickstarter.com/projects/2144376073/mythic-hero"]Mythic Hero[/URL] the creator was able to get a $2000 funding level backed with a prominent feature being: That totally works within the context of the book he was trying to make. But yeah, $150 is a nice healthy value to start from and then adjust to the specific demands of the project. [/QUOTE]
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