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RPG Crowdfunding - What a year and 150 projects brings to light
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<blockquote data-quote="harpy" data-source="post: 5889591" data-attributes="member: 85243"><p>I don't have specific data on the "I'll run a game for you" reward level. I did not collect that data point.</p><p></p><p>However, just from general observation it was a fairly common type of reward to be offered, but that is also is one that was rarely backed. After grinding through all of those projects, my impression is that it is over used and over valued.</p><p></p><p>Overall, enthusiasm seemed to come more from moving past the funding goal and into an area where stretch goals could be implemented. While I don't have data on specifics of timing, it can be assumed the quicker you reach your funding the goal the more time you have to implement stretch goals.</p><p></p><p>I suspect the more modest funding goals exhibited by successful projects plays a vital role in getting that good vibe out there. When you reach it early the creators can broadcast good news, along with stretch goal updates. The more that can be broadcast through that month period that is positive news the more it markets the project. People are naturally drawn to siding with successful things and so more people are willing to back a project that not only is guaranteed to happen, but which might even get you more stuff just by backing. </p><p></p><p>The flip side is a project that is struggling and which at best can broadcast pleas for funding with as much of a positive spin as the creator can muster. Those pleas may work, but aren't really generating buzz and interest.</p><p></p><p>I do think there is room for novel funding rewards to create buzz. However it all comes down to having a fresh idea and also one that ideally fits with the specific project.</p><p></p><p>One good example is the <a href="http://www.indiegogo.com/Stealing-Cthulhu-Preorder" target="_blank">Stealing Cthulhu</a> project, which has the rather unique approach of sending out a early copy of the book to all backers and then have the backers add annotations into the book, which then gets sent back to the creator and then aggregated into the final product. It was a surgical strike in terms of fitting with the theme of the product and ended up handsomely rewarding the creator.</p></blockquote><p></p>
[QUOTE="harpy, post: 5889591, member: 85243"] I don't have specific data on the "I'll run a game for you" reward level. I did not collect that data point. However, just from general observation it was a fairly common type of reward to be offered, but that is also is one that was rarely backed. After grinding through all of those projects, my impression is that it is over used and over valued. Overall, enthusiasm seemed to come more from moving past the funding goal and into an area where stretch goals could be implemented. While I don't have data on specifics of timing, it can be assumed the quicker you reach your funding the goal the more time you have to implement stretch goals. I suspect the more modest funding goals exhibited by successful projects plays a vital role in getting that good vibe out there. When you reach it early the creators can broadcast good news, along with stretch goal updates. The more that can be broadcast through that month period that is positive news the more it markets the project. People are naturally drawn to siding with successful things and so more people are willing to back a project that not only is guaranteed to happen, but which might even get you more stuff just by backing. The flip side is a project that is struggling and which at best can broadcast pleas for funding with as much of a positive spin as the creator can muster. Those pleas may work, but aren't really generating buzz and interest. I do think there is room for novel funding rewards to create buzz. However it all comes down to having a fresh idea and also one that ideally fits with the specific project. One good example is the [URL="http://www.indiegogo.com/Stealing-Cthulhu-Preorder"]Stealing Cthulhu[/URL] project, which has the rather unique approach of sending out a early copy of the book to all backers and then have the backers add annotations into the book, which then gets sent back to the creator and then aggregated into the final product. It was a surgical strike in terms of fitting with the theme of the product and ended up handsomely rewarding the creator. [/QUOTE]
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